• Loading stock data...
Friday, June 6, 2025

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

  • CCM has changed ownership four times this century.
  • Bauer is one of CCM’s biggest competitors.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
Imagn Images

Private equity firms have bought stakes in two of hockey’s biggest brands.

Control of Bauer, which manufactures skates, sticks, helmets, and other equipment for the sport was acquired Tuesday by Fairfax Financial Holdings, which bought Bauer’s parent company, Peak Achievement Athletics. Peak also owns equipment makers Cascade Lacrosse and Maverik Lacrosse. 

Fairfax takes over Sagard Holdings’ stake in Peak, which the two companies acquired for $575 million after parent company Performance Sports Group filed for bankruptcy in 2016. 

The deal came a day after Swedish private equity firm Altor Equity Partners agreed to buy a stake in CCM, one of Bauer’s biggest competitors. Like Bauer, CCM makes skates, sticks, helmets, and other hockey products. CCM, based in Canada, was founded in 1899 and boasts some of the NHL’s biggest stars as endorsers, including Sidney Crosby and Connor McDavid. Altor is CCM’s fourth owner this century; Reebok bought it in 2004 only to sell it to Adidas two years later. In 2017, Adidas sold CCM to Birch Hill Equity Partners for $110 million. 

Altor has invested in multiple consumer brands and said it will focus on CCM’s growth in both current and new segments of the market. The transaction is expected to close by the end of the year. The deals come roughly a month after NFL owners voted to allow private equity firms to buy stakes in teams, paving the way for firms to enter the sports space in bigger ways. 

“As we celebrate our 125th anniversary, we are entering an era where we will truly benefit from Altor’s long experience of backing renowned sporting and consumer brands and helping to unlock new growth opportunities,” Marrouane Nabih, CEO at CCM Hockey, said in a release.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
NiJaree Canady

Stacked Texas Tech NIL Roster Now a Win Away From Softball Title

The Red Raiders have a winning formula with NIL and recruiting.
ESPN has not let NBA Countdown “marinate” as talent changes too frequently, ex-host Michelle Beadle tells FOS.
breaking

SiriusXM Parts Ways With Michelle Beadle, Cody Decker

Beadle, Decker exit three months before Stephen A. Smith takes their slot.
Tony Clark

Everything You Need to Know About the MLBPA-OneTeam FBI Investigation

Money from lucrative group licensing deals is under federal scrutiny.

Featured Today

May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.
Alex Jensen introductory press conference on Monday, March 17, 2025.
June 3, 2025

Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs

How Jensen began building an NCAA program while patrolling the Dallas sideline.
May 31, 2025

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.