• Loading stock data...
Tuesday, July 16, 2024

HBCU Go Reportedly Lands ‘Millions’ In Advertiser Deals

  • Byron Allen’s media group has secured deals with advertisers from Pizza Hut to Meta.
  • The partnerships are reportedly worth “well into the millions.”
Alicia Devine/Tallahassee Democrat

HBCU Go, Byron Allen’s media platform that broadcasts HBCU sports from across the country, has caught major interest from more than two dozen advertisers.

On Friday, the company announced deals with a wide variety of brands, from Walmart and Capital One to Meta and Verizon. In total, the partnerships are worth “well into the millions,” Allen told AdAge.

HBCU Go has been in existence since 2012, and was bought by Allen Media Group in 2021.

It received perhaps its biggest boost in mid-August when it announced a one-year deal with CBS. The broadcaster will distribute HBCU Go to CBS “owned-and-operated duopoly stations” — providing the platform to 60% of American households.

“HBCU GO and theGrio position our advertisers to speak to the heart and soul of Black America 24/7, and help our sponsors stay strongly connected with one of the most valuable, untapped audiences in the world,” Allen said in a statement.

In addition to supporting broadcast rights, brands have also begun to recognize the value of HBCU athletes themselves. Several major companies have struck name, image and likeness deals with athletes from multiple sports and schools.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’

NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms

Welcome back, ‘Roundball Rock.’ Farewell, ‘Inside the NBA’?

Big 12’s New Era Kicks Off: Expansion, Private Equity, and Global Ambitions

The new 16-team conference is holding media days in Las Vegas.
podcast thumbnail mobile
Front Office Sports Today

MLB Draft, ASG Highlight Teams’ Shifting Approach

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
July 10, 2024

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
July 11, 2024

Will They or Won’t They? TNT Must Match Bids or Say Goodbye to NBA

A spurned media partner has sued the league before.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Stadium with NFL logo at the mid-field line
July 10, 2024

‘Nonsensical’: NFL Blasts Massive Jury Award in Latest Sunday Ticket Case Filings

The league asked for a new trial and called the damages ‘indefensible.’
May 2, 2015; Las Vegas, NV, USA; Referee Kenny Bayless (center) separates Manny Pacquiao (left) from Floyd Mayweather during their boxing bout at the MGM Grand Garden Arena. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 9, 2024

The Most Watched Boxing Matches Ever

The most-watched boxing match was the 2015 bout between Floyd Mayweather and Manny Pacquiao which drew 4.6 million PPV buys.
July 8, 2024

Fox Sports Is Winning Its Bet on Soccer Media-Rights Deals

The network has media rights to Copa América and Euro 2024.
July 8, 2024

Paramount and Skydance Unite: Major Shifts Loom for CBS Sports

The deal worth more than $8 billion will bring significant shifts to the parent of CBS Sports.