• Loading stock data...
Monday, June 24, 2024

Why Great Clips Turned to the NHL for Latest Campaign

The Prince of Flowville might take the cake. (Image via Great Clips, Inc.)

When it comes to hockey there are usually two things synonymous with the players: missing teeth and great lettuce (no not the salad kind).

This year, as part of the 2018 Stanley Cup Playoffs, Great Clips has teamed up with the NHL and the NHLPA to celebrate the latter through their aptly named “LegendHairy Greats of the NHL” campaign that gives the fans the chance to vote on their favorite “hockey hair” styles from some of the league’s most notable players.

The campaign will run the duration of the Stanley Cup Playoffs and through the Stanley Cup Final in June.

“When most think of hockey, they think of ‘hockey hair,’ making the NHL partnership the perfect place for Great Clips to connect with its target consumers,” says Great Clips, Inc. CEO Steve Hockett. “We wanted to join forces with the NHL to not only highlight some of the best players in the league, but to also have some fun with those legendary hairstyles that the fans have come to know and love. We look forward to the results of our online poll during the most exciting few weeks of the sport.”

[the_ad id=”14294″]

The partnership also sees Great Clips become the Official Hair Salon of the NHL and will see the brand activate the campaign through in-store signage, placement on its mobile app, and through the #HockeyHair.

The league will promote the campaign live on TV, in person at venues hosting the Stanley Cup Playoffs, and on the league’s social media channels.

“The Stanley Cup Playoffs is the most thrilling and competitive postseason in sports,” said Keith Wachtel, NHL Chief Revenue Officer and Executive Vice President. “Great Clips has conceived a creative, entertaining and inviting concept for the Stanley Cup Playoffs that has increased engagement among our avid fans across multiple platforms while connecting with a broader audience through its tremendous retail footprint of more than 4,300 stores across North America.”

Want more content like this? Subscribe to our daily newsletter!

For the NHLPA, the partnership allows some of the leagues more colorful personalities to be showcased in a way that is on brand not only for the players, but for the league as a whole.

“We are excited about this partnership with Great Clips and the chance to help fans connect with their favorite players during the 2018 Stanley Cup Playoffs,” said Sandra Monteiro, NHLPA Chief of Global Business Strategies. “The players are the face and focus of the NHL and the ability to activate players directly in the “LegendHairy Greats of the NHL” is a great opportunity to continue to profile the players’ unique style and personalities.”

In the words of Barney Stinson, this campaign is going to be, “Legen…Wait for It…Dary.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stanley Cup Final: An Unlikely Game 7 Is Set to Cap the NHL’s Best Season

The Oilers are attempting to complete a comeback done just once in a Stanley Cup Final.

Coyotes’ Latest Setback Casts Doubt on the NHL’s Future in Arizona

The team says it ‘seriously jeopardizes’ chances of the NHL returning.

Arizona Cancels Auction for Land Coyotes Owner Sought for New Team

The Coyotes’ hopes for a revival in Arizona took another hit Friday.

Leagues’ Disclosure Demands Add Complexity to DSG’s Bankruptcy Exit

The bankrupt regional sports network operator makes an emergency motion for a discovery conference.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 21, 2024

Lawsuit: Florida Football Coaches Made False NIL Promises

The quarterback says UF backed out of a $13.85 million NIL agreement.
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
May 8, 2024

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.