• Loading stock data...
Sunday, December 8, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Google, NBCUniversal Deadlocked Over YouTube TV Rates

  • NBCUniversal’s content may disappear from YouTube TV if the two sides cannot come to an agreement on the rate paid by Google.
  • The current deal expires on Thursday.
Design: Alex Brooks

A standoff between Google and NBCUniversal could leave fans of the NFL, golf, and other sports scrambling for alternative ways to watch as soon as this weekend.

The two sides have been unable to agree on the price Google should pay going forward to continue carrying NBCUniversal’s content on YouTube TV. 

The Comcast-owned network’s channels could be removed from YouTube TV if a new deal is not reached when the current one expires Thursday. That includes NBC, CNBC, GOLF Channel, and its regional sports networks.

  • Google said it would lower the monthly cost of YouTube TV from $64.99 to $54.99 while NBCUniversal’s content is unavailable on the platform. The service has over 3 million subscribers. 
  • Google’s parent Alphabet earned $7 billion from YouTube ads in the second quarter but does not separately report YouTube TV’s revenue.
  • NBCU’s Peacock had 54 million subscribers as of June 30, though only around 3 million are believed to be paying for a $9.99 per-month ad-free subscription. The service lost $363 million in the second quarter, with $122 million in revenue.

NBCUniversal has sought to put consumer pressure on Google: The network ran banners on its YouTube TV NFL broadcasts and other channels on Sunday, directing customers to a website to contact Google over the dispute.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Old Commanders logo

Commanders Plan to Bring Back Old Logo on Special Alumni Merchandise

The Commanders are bringing back their old logo in limited fashion.

Las Vegas Doubles Down on Sports With $1.75B Ballpark and NBA Arena

Ballpark and arena projects in the booming sports market receive key approvals.
Sponsored

Racing Forward: How SailGP is Redefining High-Performance Sailing and Championing Gender Equality

SailGP is redefining high-performance sailing through their bold commitment to gender equality and their Women’s Performance Program.
Randy Moss

Randy Moss Taking ‘Extended’ ESPN Leave With Health Issue

Moss had discussed it on Dec. 1 before stepping away.

Featured Today

Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?

NHL Winter Classic Shifts to New Year’s Eve Seeking Viewership Boost

The NHL moved its Winter Classic to December for the first time.
Sep 28, 2024; Ile Bizard, Quebec, CAN; Max Homa of team U.S.A. putts on the first green during the foursomes (alternate) round of The Presidents Cup golf tournament.
December 5, 2024

The PGA Tour Wants More Players to Become Social Media Stars

YouTube golf is quickly gaining ground on the professional game.
December 5, 2024

Netflix Tackles Buffering Woes Just in Time for NFL, WWE Debuts

The streaming giant says it has “learned” from the Paul-Tyson fight.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 19, 2024; Fort Lauderdale, Florida, USA; Fifa president Gianni Infantino (left) and Inter Miami CF co-owner Jose Mas (right) celebrate Inter Miami CF post match against the New England Revolution at Chase Stadium.
December 4, 2024

Club World Cup Ends Up on DAZN After Apple Deal Falls Through

DAZN will stream all 63 tournament matches for free starting next June.
December 4, 2024

ESPN Gets Prime Real Estate on Disney+. What’s Included?

Sports content will reach tens of millions of additional streaming subscribers.
December 3, 2024

Lions-Bears Sets Early Thanksgiving TV Record, Still Trails Cowboys

CBS drew an average of 37.4 million viewers for Bears-Lions on Thursday.
Feb 11, 2024; Paradise, Nevada, USA; Elon Musk looks on before Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium.
December 3, 2024

Can Elon Musk’s X Fix Its Rampant Fake Sports News Problem?

Little is known about how X will enforce its new policy aimed at parody accounts.