Saturday, October 17, 2026

Google, NBCUniversal Deadlocked Over YouTube TV Rates

  • NBCUniversal’s content may disappear from YouTube TV if the two sides cannot come to an agreement on the rate paid by Google.
  • The current deal expires on Thursday.
Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

A standoff between Google and NBCUniversal could leave fans of the NFL, golf, and other sports scrambling for alternative ways to watch as soon as this weekend.

The two sides have been unable to agree on the price Google should pay going forward to continue carrying NBCUniversal’s content on YouTube TV. 

The Comcast-owned network’s channels could be removed from YouTube TV if a new deal is not reached when the current one expires Thursday. That includes NBC, CNBC, GOLF Channel, and its regional sports networks.

  • Google said it would lower the monthly cost of YouTube TV from $64.99 to $54.99 while NBCUniversal’s content is unavailable on the platform. The service has over 3 million subscribers. 
  • Google’s parent Alphabet earned $7 billion from YouTube ads in the second quarter but does not separately report YouTube TV’s revenue.
  • NBCU’s Peacock had 54 million subscribers as of June 30, though only around 3 million are believed to be paying for a $9.99 per-month ad-free subscription. The service lost $363 million in the second quarter, with $122 million in revenue.

NBCUniversal has sought to put consumer pressure on Google: The network ran banners on its YouTube TV NFL broadcasts and other channels on Sunday, directing customers to a website to contact Google over the dispute.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
Troy Aikman
Exclusive

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.

Jags Eye First London Sweep As U.K. Future Remains Uncertain

The Jaguars host the Texans after beating the Eagles.
Opinion

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.
Pablo Torre Tuned In Front Office Sports
October 14, 2026

Pablo Torre: Not Getting Sued by Jordon Hudson ‘Kind of a Bummer’

Hudson had threatened to sue Torre for defamation over his podcast’s investigations.
October 14, 2026

ESPN Not Reaching Out on Clippers Story Was ‘Disappointing’ for Torre

Torre spoke at the FOS Tuned In summit Tuesday.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
ESPN/ABC Monday Night Football commentators Joe Buck, left, and Troy Aikman before the Detroit Lions vs. Las Vegas Raiders game at Ford Field, Monday, Oct. 30, 2023.
Exclusive
October 14, 2026

Joe Buck, Troy Aikman Have Had Tension Amid ESPN Contract Talks

The “MNF” duo had an argument before this week’s broadcast.
Jun 27, 2026; Chaska, Minnesota, USA; Nelly Korda hits from a fairway bunker on the first hole during the third round of the KPMG Women's PGA Championship golf tournament.
October 14, 2026

LPGA’s Media-Rights Deals Depend on PGA, NFL Negotiations

LPGA commissioner Craig Kessler is watching the landscape closely.
October 14, 2026

Jessica Berman Says Failed Victory+ Deal Was Risk Worth Taking

The NWSL had a deal with failed streamer Victory+.
Mike Tirico Front Office Sports Tuned In
October 14, 2026

Mike Tirico Worries About Donor Fatigue in College Football

Tirico said donors may question whether their returns are worthwhile.