Monday, October 19, 2026

Golf’s Newest Tradition Offers Early Peek at Augusta National

  • The fifth Augusta National Women’s Amateur is this week.
  • Saturday’s final round is played at the home of the Masters.
The Augusta Chronicle

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Masters doesn’t begin until next Thursday, but the most famous course in American golf is already getting prepped for its annual spotlight this weekend thanks to a new tradition unlike any other.

On Wednesday, the fifth Augusta National Women’s Amateur tees off, ironically not at Augusta National. The 54-hole tournament featuring 72 of the best female golfers yet to turn professional plays its first two rounds at Champions Retreat Golf Club in Augusta, Ga. 

After that, all players get a practice round at Augusta National on Friday before the top 30 and ties that made the cut compete in the final round at the home of the Masters. That gives Augusta National a chance to extend its grip on the golf world to 10 days, from the first ANWA practice round to the final round of the Masters, while not putting too much extra stress on maintaining the course’s pristine nature. Tickets for the ANWA have annually sold out just as fast as they do for the Masters, and they are going for no cheaper than $500 on secondary marketplaces. The amateur tournament features most of the same concessions and merchandise options for fans on-site.

Going for the Green

Since debuting in 2019 (canceled in ’20), the amateur event has been a launchpad for champions like Rose Zhang (’23) and Jennifer Kupcho (’19), who have both gone on to win on the LPGA tour and have racked up a combined $5.7 million in career earnings. But the unique tournament features an array of talent, like ’22 winner Anna Davis (above), who captured her title at just 16 years old, and is back in this year’s field as she competes collegiately at Auburn.

The ANWA is also a chance for NBC to broadcast live action at Augusta National, as the tournament’s final round plays out on the network. NBCUniversal’s Golf Channel gets access to Augusta National during the Masters, but all live play is shown by CBS and ESPN. Last year’s final round was delayed until Sunday due to rain, drawing an audience of 747,000, down from 859,000 in 2022 during its regular Saturday slot.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ballhalla Lays Out the Blueprint For the WNBA

Golden State has sold out every home game this year.

Engelbert: Next Commissioner Must Build on WNBA’s Growth

Adam Silver announced Engelbert’s retirement in September.

Renee Montgomery Defends Dual Role As WNBA Analyst and Owner

Montgomery played 11 years in the WNBA, including two with Atlanta.
podcast thumbnail mobile
Front Office Sports Today

10/19/26 – NBA Limits Prop Bets, Michigan Benches Underwood, Upsets Shake CFB

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 16, 2026

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
October 18, 2026

NFL Says Paris Game Still on as French Protests Escalate

Unrest has grown in France in recent days.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
October 16, 2026

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.
October 16, 2026

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.
October 16, 2026

EuroLeague Sets $9B Valuation Target in 10-Year Plan

The league’s “value is growing very rapidly,” its CFO said.