• Loading stock data...
Sunday, July 13, 2025

Golden Knights Preseason Focus Good For Fans, Bottomline

Golden Knights sellouts
Photo Credit: Stephen R. Sylvanie-USA TODAY Sports
Golden Knights sellouts
Photo Credit: Stephen R. Sylvanie-USA TODAY Sports

September 15 was a busy Sunday in Las Vegas, with a NASCAR race and a WNBA playoff game in town, not to mention the normal craze of it being an NFL Sunday. 

But despite all the possible events for sports fans to take in, the Vegas Golden Knights filled up T-Mobile Arena for the team’s first preseason game of the 2019-2020 NHL season.

The 17,767 in attendance also could have stayed at home to watch the game – as all Golden Knights preseason games are now televised. Preseason crowds aren’t unusual for the young franchise, as last year the team averaged 17,833 at the four preseason games – T-Mobile’s seating capacity is 17,500. The attendance speaks volumes to the fanbase created by the early franchise success, but the preseason is also a focus for team President Kerry Bubolz.

“There were a lot of other things people could do at 1:30 in the afternoon in Las Vegas, to have that crowd and energy proves to me that it is a mindset than anything else,” Bubolz said. “We want to make sure fans know we value their experience and the preseason.”

Bubolz said the focus on preseason came from analysis of the team’s inaugural season that revealed half of its unsold ticket inventory was from the preseason. The results led to a dialogue of why the preseason isn’t valued and a shift in operations. The sales for this preseason have already surpassed last year, according to Bubolz.

“We’re in the ticket-selling business,” he said. “In that first year, our focus was on the home opener and were kind of throwing the preseason games away from an experience, group sales, all the things that go into the business.”

“But if you’re a fan and paying the same price, they deserve the same experience.”

While the Golden Knights still hold back a few key elements of game day presentation for the regular season, Bubolz said pretty much everything is performed with the same energy and dedication that would be expected during Oct. 2’s home opener and throughout the season.

Of course, it helps the preseason efforts when the demand for regular season tickets are through the roof. This week, StubHub released its annual NHL Preview of the “most in-demand” NHL teams, and the Golden Knights topped the list for the third straight year. The rankings were based on ticket sales for the upcoming season.

But as the first Sunday’s game demonstrated, the demand isn’t just for the regular season and the Golden Knights have taken to the airwaves to ensure fans are fully-serviced.

Following the inaugural season’s run to the Stanley Cup Final, Golden Knights fans couldn’t get enough and by the time the 2018-19 preseason started, the tickets were hard to come by and disappointment the games weren’t televised was palpable. So, this year, the team partnered with KTNV Channel 13, the local ABC-affiliate, to air the seven preseason games with team broadcasters Dave Goucher and Shane Hnidy on the call. The games are also broadcast in the Reno and Salt Lake City markets as well.

“Our fans have been tremendous from the birth of this franchise now into year three,” Golden Knights CMO Brian Killingsworth said. “We want to give them every opportunity to see not only every regular-season game but also the preseason. We cherish the fact that our fans look at the preseason games with avid interest on the same level as our regular-season games.”

Airing the games on TV falls under the same mindset, Bubolz said, as if they’re not on TV, the organization is sending a message to fans they don’t matter.

“A lot of fans want to see the future of the organization and the only way to do that is by watching the team play,” he said.

While hockey has grabbed Las Vegans’ attention and the fanbase is likely to line up for the games to get a glimpse of their favorite current, and future, players on the ice, the organization isn’t pulling any stops, either. Last year, the team featured pucks with pictures of the team’s four NHL Award winner: forward William Karlsson, defenseman Deryk Engelland, General Manager George McPhee, and head coach Gerard Gallant.

For this year’s four home preseason games at T-Mobile the Golden Knights are holding four of the team’s five bobblehead giveaways, featuring four of the team’s premier players: Karlsson, Mark Stone, Jonathan Marchessault, and Nate Schmidt.

READ MORE: ‘Bundle All the Fun Together’: The Art of Sponsorship Activations in Vegas

Whether the players play in those games is up to the coaches, if they don’t it provides an opportunity to have them hand out the bobbleheads themselves, as Stone did at the first game on Sunday — before taking a helicopter to Las Vegas Speedway to take a ride in a pace car for NBC Sports.

Bubolz said keeping the arena full for every game played helps establish a reputation with the players on the ice and fans – home and away – in the crowd, all playing to the hockey culture the Golden Knights have laid a foundation for and hope to continue to build.

“Going back to the time I spent in other organizations, you’re just so focused on the home opener you forget the fan perspective,” he said. “Going through those exercises, it helped quantify that we’re leaving revenue on the table. That was good motivation and helped change my perception of how important the preseason games are.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Oct 27, 2024; Philadelphia, Pennsylvania, USA; A general view of the Wells Fargo Center before game between Philadelphia Flyers and Montreal Canadiens.

New Philly Arena Will Redefine Home-Court Advantage, CEO Says

The forthcoming venue will arrive with plenty of ambition among its owners.
TSU Hockey at Bridgestone

Tennessee State’s HBCU Hockey Ambitions Delayed at Least a Year

The school will not launch the first-of-its-kind program as intended.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.