Since its launch in September 2020, the cross-platform role-playing video game “Genshin Impact” has set a new standard for mobile video game earnings.
The free-to-play title developed and published by Shanghai-based MiHoYo has generated roughly $2 billion in player spending from its mobile version.
In March, “Genshin Impact” became the fastest mobile title to reach $1 billion in player spending on the App Store and Google Play, beating out Niantic’s “Pokémon GO,” which took nine months to generate $1 billion — “Genshin Impact” reached that mark in six.
- “Genshin Impact” was the third-largest mobile title during its first year in terms of revenue on the App Store and Google Play, only trailing Tencent’s “PUBG Mobile” and “Honor of Kings.”
- China is the title’s largest market, accounting for 28.6% of global player spending — $577 million in revenue.
- If you exclude China, “Genshin Impact” is the highest-grossing mobile game worldwide followed by “Pokémon GO” and online game creation platform Roblox.
Due to its success, MiHoYo has reportedly extended its original five-year content plan for the title to 12 years.
The popularity of “Genshin Impact” across mobile and consoles helped MiHoYo pocket nearly $800 million in revenue in 2020.