Wednesday, August 12, 2026

Game Day Eats by the Numbers

  • 72% of U.S. citizens say they’re unlikely to host or attend a Super Bowl party this year.
  • The average fan is planning to eat more than 4.5 times the recommended daily calorie intake.
Michael Holahan/Augusta Chronicle

Super Bowl Sunday is the second-biggest food consumption day in America, trailing only Thanksgiving.

Seventy percent of football fans are expected to overindulge this Sunday, with the average fan planning to eat more than 4.5 times the recommended daily calorie intake.

For many, most of those calories will go toward wings — 1.42 billion of them will be eaten on game day, a 2% year-over-year increase, according to the National Chicken Council. 

What else will Americans be eating and drinking?

  • 8 million pounds of guacamole 
  • 10 million pounds of ribs 
  • 28 million pounds of potato chips 
  • 51.7 million cases of beer 

Although 72% of U.S. citizens say they’re unlikely to host or attend a Super Bowl party this year, they’re expected to spend more on food and drinks for Sunday’s game than last year’s.

Average spend for 2021 is projected to be $41.50, up from $40 in 2020, according to new data from IRI.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 16, 2025; Denver, Colorado, USA; General view of CBS Sports NFL today broadcast before the game between the Kansas City Chiefs against the Denver Broncos at Empower Field at Mile High.

CBS Sports Has a Lot to Live Up to After Banner Year

The Paramount-owned network will rely more on NFC teams this year.
May 10, 2026; Philadelphia, Pennsylvania, USA; New York Knicks guard Jalen Brunson (11) shoots the ball against Philadelphia 76ers center Joel Embiid (21) in the second quarter during game four of the second round of the 2026 NBA Playoffs at Xfinity Mobile Arena.

NBA Takes a Page From NFL With Schedule Unveiling

The NBA is beginning a three-day schedule reveal.
Nov 15, 2025; Athens, Georgia, USA; Texas Longhorns head coach Steve Sarkisian and Georgia Bulldogs head coach Kirby Smart interact after a game at Sanford Stadium. Mandatory Credit: Brett Davis-Imagn Images
First at FOS

SEC Netflix Series Not Returning for Second Season This Year

The show chronicled 10 SEC football teams during the 2024 season.
podcast thumbnail mobile
Front Office Sports Today

8/12/26 – Knicks-LeBron Tickets Soar, Trump Backs Infantino, Romo’s CBS Future Unclear

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 6, 2026

The Killers and a Seat on the 50: Super Bowl’s Priciest Packages

On Location offers packages ranging from less than $1,000 to over $300,000.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

TNT Sports and Bleacher Report Head to College

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.