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Friday, January 9, 2026

Game Day Eats by the Numbers

  • 72% of U.S. citizens say they’re unlikely to host or attend a Super Bowl party this year.
  • The average fan is planning to eat more than 4.5 times the recommended daily calorie intake.
Michael Holahan/Augusta Chronicle

Super Bowl Sunday is the second-biggest food consumption day in America, trailing only Thanksgiving.

Seventy percent of football fans are expected to overindulge this Sunday, with the average fan planning to eat more than 4.5 times the recommended daily calorie intake.

For many, most of those calories will go toward wings — 1.42 billion of them will be eaten on game day, a 2% year-over-year increase, according to the National Chicken Council. 

What else will Americans be eating and drinking?

  • 8 million pounds of guacamole 
  • 10 million pounds of ribs 
  • 28 million pounds of potato chips 
  • 51.7 million cases of beer 

Although 72% of U.S. citizens say they’re unlikely to host or attend a Super Bowl party this year, they’re expected to spend more on food and drinks for Sunday’s game than last year’s.

Average spend for 2021 is projected to be $41.50, up from $40 in 2020, according to new data from IRI.

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