FTX Buys Naming Rights to Field at California Memorial Stadium

    • FTX and California Memorial Stadium inked a 10-year, $17.5 million deal.
    • The cryptocurrency exchange already has naming rights to the Miami Heat’s arena.

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Cryptocurrency exchange FTX has landed the naming rights to the field at California Memorial Stadium — home of the California Golden Bears — in a 10-year, $17.5 million deal.

It will be known as FTX Field at California Memorial Stadium.

The deal for FTX Field represents the first collegiate cryptocurrency naming rights sponsorship. As part of the $17.5 million deal, LEARFIELD will accept the full payment in cryptocurrency on behalf of the university.

The two entities will collaborate on on-field and press-related branding and “charitable initiatives,” particularly a fight against homelessness, for which FTX committed an additional $200,000.

FTX has completely flooded the sports landscape this year.

  • It gained naming rights to the Miami Heat’s arena in a 19-year, $135 million deal.
  • It became the official crypto partner of MLB and the first brand to advertise on an umpire patch.
  • Tom Brady became a brand ambassador for the exchange in June, receiving an equity stake and an unspecified amount of cryptocurrency.
  • It also struck a $210 million deal with esports team TSM for naming rights, rebranding the team to TSM FTX.

FTX closed a $900 million Series B funding round in July — the largest private funding fund in the crypto industry’s history — valuing the company at $18 billion.