• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

From Sideline To Studio: How Coaches, Networks Help Each Other

  • Longtime SEC coach Dan Mullen adjusts to life at ESPN.
  • Some head coaches use the airwaves to get back to the sidelines.
Indianapolis Colts interim head coach Jeff Saturday points down field after gaining a first down
Trevor Ruszkowski-USA TODAY Sports

When Jeff Saturday was named interim coach of the Indianapolis Colts last month, there were plenty of questions about how a candidate with no college or pro coaching experience could score an NFL head coaching job. 

The answer could come down to four letters: ESPN.

From professional to college sports, working as an analyst at a sports network has helped a long list of team leaders land lucrative new jobs in their respective sports.

Saturday went from talking about “pancake” blocks on ESPN’s “Get Up” morning show to the Colts sidelines. (And don’t be surprised if Saturday’s former cast mate Dan Orlovsky also returns to the NFL in a coaching capacity.)

Before imploding due to scandal, Super Bowl-winning coach Jon Gruden parlayed his nine-year stint as game analyst on “Monday Night Football” into a $100 million, 10-year mega-deal with the Las Vegas Raiders. 

Dan Mullen knows the coaching-to-ESPN carousel first-hand. The former head coach of the University of Florida and Mississippi State joined the network as a college football studio analyst last August.

Moving from the sidelines to the studio has made him a better football mind in some ways, Mullen said. 

As a head coach in the SEC for 13 seasons, Mullen focused almost solely on his school and conference. 

Now he has a national perspective, breaking down games and players from around the country.

“Being at ESPN, you’re sitting there talking about teams from the Pac-12 and Big 12 and Big Ten. All the different conferences — even the smallest conferences,” Mullen said. “You get a very different, holistic perspective of college football. More so than being engulfed by your league. That’s one of the things that’s great about being at ESPN: You’re doing games from every different conference around the country.” 

exclusive

Sean Payton Negotiating With Fox Sports

Sean Payton is in negotiations to potentially succeed Troy Aikman as Fox…
February 25, 2022

Mullen won over 100 games in the toughest conference in college football. The shift to television from the sidelines has also given him an outside-in, rather than inside-out, perspective. 

As a head coach, “you’re all-consumed” with managing your team and recruiting new players, he noted. On TV, he gets a “bigger, broader picture” of the game of football. 

“You get some different, fresh new thoughts and ideas,” he said.

Those experiences and perspectives may have assisted former ESPN college football analysts Chip Kelly, Mack Brown, and Jim Mora to return to the sidelines with new, lucrative contracts.

Super Bowl-winning coach Sean Payton is re-charging his batteries at Fox Sports this year before likely returning to the NFL. Trent Dilfer just landed the head football coaching gig at the University of Alabama at Birmingham after being laid off by ESPN in 2017. 

And Deion Sanders is arguably the hottest coaching prospect in college football after 14 years at NFL Network.

A Budding Relationship

It is not just football head coaches making the rounds as analysts on the various sports networks.

Baseball managers from Alex Cora, Aaron Boone, and Buck Showalter to Terry Francona, Bobby Valentine, and David Ross have burnished their profiles at ESPN before heading back to the dugout.

College basketball coaches like Kara Lawson, Amanda Butler, and Hubert Davis punched a TV clock at ESPN before going to the sidelines.

Mark Jackson worked as an ESPN analyst from 2006 to 2011, left to coach the Golden State Warriors, then returned in 2014. He now calls the NBA Finals with Mike Breen. 

Over its 40-year history, ESPN has employed some of the most famous names in coaching.

Super Bowl-winning coach Bill Parcells served two stints on ESPN’s “Sunday NFL Countdown” and “Monday Night Countdown” in between coaching the Dallas Cowboys.

Even cantankerous college basketball coach Bob Knight — who previously scorned “damned people from television” — worked for ESPN from 2008-2015.

There are many reasons why leaders spend some time sharing their insights on the airways.

Some join the network to refurbish their reputation after being removed from coaching jobs. Some use networks as a way to maintain visibility for prospective employers.

Others see a network job as a place to fill time between coaching jobs, but they quickly realize the difficulty of working in broadcasting.

In contrast, some former coaches like Dick Vitale embrace their new media careers. Vitale has been with ESPN for 42 years. 

An Open Door

With networks such as ESPN and Fox Sports, which have broadcast rights to different sports, it requires a constant in-flow of new analysts, announcers, and reporters.

It is why these networks often keep an open door to some coaches who may want to return to the desk after doing some time on the field.

ESPN has no hard feelings when their newly hired coach-turned-TV analyst returns to the sidelines.  

Longtime NHL analyst Barry Melrose left to coach the Tampa Bay Lightning in 2008, returned a year later, and has been with the network ever since. 

Urban Meyer Poised To Return To TV With Fox Sports

Despite his disastrous tenure with the Jacksonville Jaguars, Fox Sports is poised…
May 3, 2022

Or take former NFL head coach Herm Edwards. He spent nearly a decade at ESPN before leaving for the coaching job at Arizona State.

Only a month after the school fired him, ESPN hired him back.

“When Herm left for Arizona State, we said we’d keep a seat open for him. After all he did for us on the air and behind the scenes, he deserved that,” said Seth Markman, ESPN’s vice president of production in a statement.

While at Fox Sports, Urban Meyer was welcomed back to the network following his short stint with the NFL’s Jacksonville Jaguars. 

Mullen is enjoying learning a new craft at ESPN. But like many ex-coaches turned TV analysts, he “never says never” when it comes to potentially returning to the sidelines. 

“You don’t know what life’s going to bring. I’m kind of enjoying the TV side of things right now,” Mullen said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 12, 2023; Los Angeles, CA, USA; ESPN president Jimmy Pitaro arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre.

ESPN’s Negotiating Tactics Left TNT in the Dust for NBA Rights

Warner Bros. Discovery’s nonchalant negotiating approach backfired.
Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
NBA great Charles Barkley is honored for being selected to the NBA 75th Anniversary Team during halftime in the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.

The Line to Hire Charles Barkley Is Already Getting Long

Amazon, ESPN, and NBC might pursue the entire cast of ‘Inside the NBA.’

WNBA Signs $2.2B Deal With Disney, NBC, Amazon

WNBA signed new media agreements; ESPN won’t have exclusive rights to WNBA Finals.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

What Does NBA-Amazon Deal Mean for League Pass?

League Pass, NBA TV, and NBA.com all face uncertain futures.
July 26, 2024

WBD Takes NBA to Court Over Media-Rights Dispute With Amazon

The NBA’s media future could be decided in court.
July 26, 2024

Olympics: Peacock Aims to Redeem Past Coverage Flaws With Ambitious Slate

The NBCUniversal streaming service will offer an unprecedented level of Olympic coverage.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 26, 2024

‘Money Over the Fans’: Charles Barkley Rips NBA Owners for New Media Deals

Barkley appeared resigned to this season being the last for ‘Inside.’
July 25, 2024

Streaming’s Next Step: Amazon Acquires Rights to WNBA Finals

History could repeat itself when it comes to the move from cable to streaming.
July 25, 2024

Olympics: Despite Concerns, Star Athletes and Paris Spark Hope

Hope rises for a resurgent event after two pandemic-marred Olympics.
July 25, 2024

WBD Faces Investor Backlash As NBA Rights Loss Triggers Stock Plunge

Investors and analysts take a dim view of Warner Bros. Discovery’s prospects without the NBA.