Fox Sports and streaming service Tubi are launching “Sports on Tubi” in the U.S.
With 10 live channels and nearly 700 hours of on-demand programming, the hub will cover the NFL, MLB, NASCAR, CONCACAF, and the ACC, Big Ten, and Pac-12 conferences.
- Fox acquired Tubi last year in a $440 million deal.
- Uber Eats and Applebee’s will serve as launch partners for the service.
The move comes as sports fans increasingly turn to streaming. Two years ago, 52% of global sports fans planned to “cut the cord” by 2024. About 45% are already only paying for streaming services, according to a report by video platform Grabyo.
Amazon is paying $10 billion to stream “Thursday Night Football” on Prime Video for a decade; NBCU’s Peacock hit 54 million subscribers last month thanks to the Tokyo Olympics.
Grabyo’s head of content, Scott Lunn, says broadcasters who don’t turn to streaming will be left behind. “The likes of DAZN across Europe and ESPN+ in the U.S. prove that if you build it, they will come.“
“Sports on Tubi” will be a free, ad-supported service, unlike ESPN+, whose 14.9 million subscribers pay $6.99 per month.