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FOX Sports Lands BIG3 Basketball TV Contract

Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

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September 26, 2023 | Podcast
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Sporting BIG3 shirts, Charles Oakley and Ice Cube can be seen here at a recent Nets game. Image via @theBig3

Sporting BIG3 shirts, Charles Oakley and Ice Cube can be seen here at a recent Nets game. Image via @theBig3

On Wednesday, FOX Sports announced they landed the broadcasting rights to the BIG3. The much talked about professional 3-on-3, half-court basketball league is set to launch June 25th at Barclays Center in Brooklyn, N.Y.

BIG3 Founder Ice Cube and President & Commissioner Roger Mason Jr. made the official announcement on FS1’s Skip & Shannon: Undisputed. The first BIG3 show airs Monday, June 26th on FS1.

“This is a big day for the BIG3,” Ice Cube said. “We are very excited…we’ve been waiting for this day. It’s extremely exciting to be here with FOX Sports. They definitely see the picture and see the great things we are trying to do.”

FOX Sports recently signed a deal to air the BIG3 games this summer. Image via @thebig3

FOX Sports recently signed a deal to air the BIG3 games this summer. Image via @theBig3

The eight-team, first-year league tips off with four games on June 25th at Barclays Center. Teams travel to 10 different cities throughout the season, playing all games back-to-back each Sunday in the same venue. FOX Sports will present games the following night in primetime. The league championship airs live Saturday, August 26th.

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A few standout rules for the newly designed league include a four-point shot and the first team to score 60 points wins.

BIG3 has been building momentum thanks to an impressive roster of basketball legends, headlined by player captains Allen Iverson, Kenyon Martin, Chauncey Billups, Jason “White Chocolate” Williams, Rashard Lewis, Jermaine O’Neal, Stephen Jackson, Corey Maggette and Mike Bibby.

The coaching lineup includes Julius “Dr. J” Erving, Clyde Drexler, Charles Oakley, George Gervin and Gary Payton, among others.

Tickets are now on sale at www.BIG3.com

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Front Office Sports Today

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