• Loading stock data...
Tuesday, September 16, 2025

The One TV Network That’s Set to Own Thanksgiving Weekend

  • Sports fans will get NFL, World Cup, and college football on one platform.
  • Fox could draw 120 million viewers over Thanksgiving weekend.
Dallas Cowboys safety Jayron Kearse celebrates after breaking up pass
Brace Hemmelgarn-USA TODAY Sports

Fox Sports is poised to cash in on its version of the sports equinox.

Over the four-day Thanksgiving weekend, Fox will televise a series of high-profile sporting events from around the world, including:

  • The NFL’s Dallas Cowboys vs. New York Giants on Thursday (4:30 p.m. ET)
  • The USA-England World Cup soccer match from Qatar on Black Friday (2 p.m. ET)
  • A battle of undefeated college football rivals with No. 2 Ohio State taking on No. 3 Michigan Saturday (Noon ET)
  • A full slate of NFL games on Sunday, including the New York Jets vs. Chicago Bears (1 p.m. ET) and Kansas City Chiefs vs. the Super Bowl champion Los Angeles Rams (4:25 p.m. ET)

A combined 120 million people could watch Fox’s sports coverage this weekend, Fox Sports CEO Eric Shanks predicted at the CAA World Congress of Sports.

Thursday’s Cowboys-Giants game could easily be the most-watched NFL game of the 2022 regular season.

Last Thanksgiving’s Cowboys-Las Vegas Raiders telecast drew a whopping 40.8 million viewers — and was the most-watched game of the 2021 regular season.

And this weekend’s lineup of must-see sporting events is just a prelude to Fox’s coverage of Super Bowl LVII from State Farm Stadium in Glendale, Arizona, on Feb. 12, 2023.

USMNT striker Timmothy Weah celebrates with teammates after scoring his first World Cup goal

Fox Doubling Ad Prices For USA vs. England World Cup Match

Fox is seeking $600K per 30-second spot for the showdown.
November 23, 2022

The confluence of so many massive events is creating an “unusual and unique opportunity” for the network, said former Fox executive Patrick Crakes.

“This kind of mass reach over several days on one distribution platform rarely happens anymore,” Crake said.

“It highlights the enduring value of both Tier 1 live sports, and broadcast TV, in an era of exponentially increasing viewing and engagement fragmentation thanks to the increasing number of content options across all platforms.”

Fox Sports executive Michael Mulvihill tweeted: “The collection of brands and superstars we’re able to present this weekend is dazzling: Cowboys, Buckeyes, Brady, Mbappe, USMNT, Mahomes, Ronaldo, Wolverines, Donald, Messi. Couldn’t be much better.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Greg Olsen

Greg Olsen On Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.

Ken Rosenthal: I Apologized to Photog After Knocking Him Over

Rosenthal backpedaled into the photographer to avoid a Gatorade shower.
Joe Burrow

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
September 15, 2025

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.
September 12, 2025

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.
September 11, 2025

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
September 5, 2025

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.