• Loading stock data...
Thursday, October 9, 2025

Fox Made $800M From Record-Breaking Super Bowl LIX Broadcast

A powerful formula came together for Fox as unprecedented advertising pricing and viewership for Super Bowl LIX added up to a historic revenue total.

Geoff Burke-Imagn Images

A record-setting Super Bowl LIX also represented a massive payday for Fox. 

The network said Wednesday that it reaped more than $800 million in gross advertising revenue across all platforms from the game, a figure that easily beats the roughly $700 million that CBS was estimated to have generated last year for Super Bowl LVIII and had been an industry high-water mark for the event. When Fox broadcast the Super Bowl two years ago, it pulled in about $650 million in gross ad revenue.

Fox’s largesse for Super Bowl LIX, however, comes as little surprise since the network went into the game having achieved an unprecedented $8 million for some 30-second advertising units. The event, won by the Eagles over the Chiefs 40–22, posted an average audience of 127.7 million that was the largest in U.S. television history. Those records were supplemented by a digital audience on Tubi, a tune-in for the five-hour pregame show, and the Kendrick Lamar halftime show, which all established new viewership marks, too.

The revenue figure also represents the latest dose of good news for Fox, which reported another solid financial quarter last week. Fox is also now in the midst of creating a new direct-to-consumer streaming service and saw Tubi gain a major dose of exposure with an average audience of 13.6 million during the game. 

“The clear winners Sunday night were the Eagles, the NFL, and Fox,” said company CEO and executive chair Lachlan Murdoch.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 1, 2025; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head coach Bill Belichick on the field before the game at Kenan Stadium

UNC’s Disastrous Season Continues With Report of NCAA Rules Violation

A UNC cornerbacks coach reportedly gave sideline passes to a player’s family.
Hymie Elhai

Jets Say Execs Tried to Sink Team President in Bumbling Conspiracy

The team says thousands of deleted text messages show the plot.

NFL and College Football TV Ratings Continue to Surge, Especially for CBS

The network’s singleheader coverage Sunday drew huge viewership.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
October 6, 2025

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.
October 7, 2025

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.