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A record-setting Super Bowl LIX also represented a massive payday for Fox.
The network said Wednesday that it reaped more than $800 million in gross advertising revenue across all platforms from the game, a figure that easily beats the roughly $700 million that CBS was estimated to have generated last year for Super Bowl LVIII and had been an industry high-water mark for the event. When Fox broadcast the Super Bowl two years ago, it pulled in about $650 million in gross ad revenue.
Fox’s largesse for Super Bowl LIX, however, comes as little surprise since the network went into the game having achieved an unprecedented $8 million for some 30-second advertising units. The event, won by the Eagles over the Chiefs 40–22, posted an average audience of 127.7 million that was the largest in U.S. television history. Those records were supplemented by a digital audience on Tubi, a tune-in for the five-hour pregame show, and the Kendrick Lamar halftime show, which all established new viewership marks, too.
The revenue figure also represents the latest dose of good news for Fox, which reported another solid financial quarter last week. Fox is also now in the midst of creating a new direct-to-consumer streaming service and saw Tubi gain a major dose of exposure with an average audience of 13.6 million during the game.
“The clear winners Sunday night were the Eagles, the NFL, and Fox,” said company CEO and executive chair Lachlan Murdoch.
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