• Loading stock data...
Monday, July 7, 2025

Four-Time NBA Champion Tony Parker Helps Launch Financial Advisory Firm for Athletes

  • NorthRock Partners has more than $4 billion in assets under management.
  • The firm announced a new division alongside one of the NBA’s greatest all-time talents.
NorthRock X

NorthRock Partners, a wealth advisory firm headquartered in Minneapolis, brought on four-time NBA champion Tony Parker as president of its nascent Sports, Artists, and Entertainment division back in summer 2019. Now, with more than 140 clients under that category globally, the company is launching a firm exclusively dedicated to athletes and entertainment — NorthRock X.

The six-time NBA All-Star will remain on as founding partner. Aaron Ryan, former commissioner and president of the Overtime Elite basketball league, a person who Parker says “wants to be exceptional in every capacity,” will join NorthRock X as president. Ryan began his career at the NBA in the mid-1990s and rose through the ranks managing business operations at the league for 22 years.

Tim Duncan, who Parker played with for 16 years when they won all of those championships as San Antonio Spurs, was the victim of a massive fraud scheme at the hands of his former personal advisor Charles Banks. Duncan claimed over $20 million in losses in 2015, alleging that Banks had pressured him into investments without disclosing his own stakes in them. Banks was charged by the SEC in 2016, pleaded guilty to defrauding Duncan in 2017, and was sentenced to four years in federal prison.

Parker told Forbes that stories like Duncan’s make him “very emotional” and are a big part of the reason why he’s committed to an athlete-tailored firm like NorthRock X. “We saw what happened with Timmy and the guy went to jail. So I just wanted to create something that can help athletes. I know me and our team we’re doing it for the right reason and not to take advantage of athletes,” he said.

NorthRock Partners manages over $4 billion in assets and was founded close to 30 years ago. CEO Rob Nelson said that Parker and Ryan will make NorthRock X the “preeminent partner” for athlete investors.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tony Parker

Tony Parker Takes on Ambassador Role for Rainbow Six World Cup

As Tony Parker settles into his retirement from the NBA, he’s diving into esports and taking on an ambassador role for an esports World Cup.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBPA is in the midst of negotiations for a new collective bargaining agreement
exclusive
July 2, 2025

WNBA Players Reject League’s First CBA Offer

Players felt the initial proposal wasn’t “entirely responsive” to their request.
July 6, 2025

Unrivaled Co-Founders Deny Conflict of Interest With WNBPA Leadership

The WNBA and its union are negotiating a new CBA.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Nike banners featuring Caitlin Clark are installed along the eastern side of Des Moines' Court Avenue Restaurant and Brewing Company on Thursday, Feb. 20, 2025.
July 2, 2025

Caitlin Clark’s Signature Shoe Could Be $100 Million Business: Sneaker Expert

Clark’s shoe could rival top NBA signature lines.
July 2, 2025

As NBA Free Agency Quiets, Focus Shifts to Potential Extensions

Shai Gilgeous-Alexander signed a four-year, $285 million extension.
Nov 29, 2024; Indianapolis, Indiana, USA; Detroit Pistons guard Malik Beasley (5) celebrates a shot in the second half against the Indiana Pacers at Gainbridge Fieldhouse.
July 1, 2025

Malik Beasley’s Messy Offseason Includes $2.25M Suit From Ex-Agency

The former Pistons player is not having a good summer.
July 1, 2025

Gauff, Pegula Out at Wimbledon in Nightmare Start for American Women, ESPN

Coco Gauff and Jessica Pegula were ranked Nos. 2 and 3, respectively, entering Wimbledon.