• Loading stock data...
Saturday, July 19, 2025

Four-Time NBA Champion Tony Parker Helps Launch Financial Advisory Firm for Athletes

  • NorthRock Partners has more than $4 billion in assets under management.
  • The firm announced a new division alongside one of the NBA’s greatest all-time talents.
NorthRock X

NorthRock Partners, a wealth advisory firm headquartered in Minneapolis, brought on four-time NBA champion Tony Parker as president of its nascent Sports, Artists, and Entertainment division back in summer 2019. Now, with more than 140 clients under that category globally, the company is launching a firm exclusively dedicated to athletes and entertainment — NorthRock X.

The six-time NBA All-Star will remain on as founding partner. Aaron Ryan, former commissioner and president of the Overtime Elite basketball league, a person who Parker says “wants to be exceptional in every capacity,” will join NorthRock X as president. Ryan began his career at the NBA in the mid-1990s and rose through the ranks managing business operations at the league for 22 years.

Tim Duncan, who Parker played with for 16 years when they won all of those championships as San Antonio Spurs, was the victim of a massive fraud scheme at the hands of his former personal advisor Charles Banks. Duncan claimed over $20 million in losses in 2015, alleging that Banks had pressured him into investments without disclosing his own stakes in them. Banks was charged by the SEC in 2016, pleaded guilty to defrauding Duncan in 2017, and was sentenced to four years in federal prison.

Parker told Forbes that stories like Duncan’s make him “very emotional” and are a big part of the reason why he’s committed to an athlete-tailored firm like NorthRock X. “We saw what happened with Timmy and the guy went to jail. So I just wanted to create something that can help athletes. I know me and our team we’re doing it for the right reason and not to take advantage of athletes,” he said.

NorthRock Partners manages over $4 billion in assets and was founded close to 30 years ago. CEO Rob Nelson said that Parker and Ryan will make NorthRock X the “preeminent partner” for athlete investors.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tony Parker

Tony Parker Takes on Ambassador Role for Rainbow Six World Cup

As Tony Parker settles into his retirement from the NBA, he’s diving into esports and taking on an ambassador role for an esports World Cup.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bradley Beal
exclusive
July 17, 2025

‘Brad Doesn’t Like Change’: Beal Agent Says He Wants Long-Term Clippers Deal

Beal agreed to a contract buyout with the Suns on Wednesday.
July 17, 2025

T.J. Watt Becomes NFL’s Highest-Paid Non-QB

Watt’s new Steelers contract comes with $108 million fully guaranteed.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Oct 13, 2024; Chicago, IL, USA; Ruth Chepngetich of Kenya poses for a photo with the time clock after finishing first in the women’s race, setting a new world record at 2:09:56 during the Chicago Marathon at Grant Park.
July 17, 2025

Kenyan Whose Record Shocked Running World Suspended for Drugs

Her drug test showed levels 190 times above the allowed amount.
Collins
July 17, 2025

NFL Second-Round Impasse May End As Niners Give Pick $9M Guaranteed

The contract isn’t fully guaranteed like the earlier second-rounder deals.
Caitlin Clark
July 17, 2025

Caitlin Clark Out for WNBA All-Star Game, 3-Point Contest With Injury

Clark and Satou Sabally will miss the game with injuries.
Apr 8, 2025; Phoenix, Arizona, USA; Phoenix Suns guard Bradley Beal (3) reacts during the first half against the Golden State Warriors at Footprint Center.
July 16, 2025

Bradley Beal Agrees to Suns Buyout, Will Join Clippers

Beal is the latest star player to leave Phoenix behind Kevin Durant.