• Loading stock data...
Wednesday, July 2, 2025

Formula 1 Viewership Surges in 2021 Season

McLaren/Design: John Regula

This past weekend’s Hungarian Grand Prix was filled with suspense and chaos after an early crash threw the race into disarray.

The rivalry between Mercedes driver Lewis Hamilton and Red Bull driver Max Verstappen received the bulk of attention heading into the event, but it was Alpine’s Esteban Ocon who wound up taking first place for the first Formula 1 win of his career.

Viewership for this season’s first nine races has grown by 36% compared to the 2019 season. Revenue spiked to $180 million in Q1 2021, up from $39 million during the same period last year. 

Since acquiring F1 for $4.6 billion in 2017, Liberty Media’s shares are up more than 113%.

Ian Holmes, director of media rights and content creation for F1, credits Netflix’s “Drive to Survive” with the recent surge in interest.

In 2020, the league saw a 99% increase in engagements across Twitter, Facebook, Instagram, and YouTube — the largest jump for any professional sports entity that year.

The past several months have been filled with massive reveals for Formula 1:

  • June 29: announced a five-year, $100 million global partnership with crypto.com
  • April 19: finalized a 10-year deal to race in Miami and the Hard Rock Stadium
  • March 4: Aston Martin returned to the league after a 61-year absence

The season continues with the Belgian Grand Prix at the end of August. Lewis Hamilton leads all drivers with 192 points going into it.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

ESPN, Fox Reluctant to Share Talent With Netflix for Christmas NFL Games

ESPN talents who worked last year’s games include Laura Rutledge and Mina Kimes.

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Featured Today

Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’