• Loading stock data...
Thursday, January 8, 2026

Flying Car Racing Series Approaches Liftoff

  • Flying car producer Alauda is seeking to advance the technology and acceptance in the vehicles through its Airspeeder racing series.
  • The first races are slated for later this year.
Airspeeder/Design: Alex Brooks

Later this year, a new sport will take flight using four propellers and an electric engine.

Think of it as the Formula 1 of the skies. 

Flying car producer Alauda is launching the Airspeeder racing series after announcing a successful test flight earlier this month. It will host a race with remotely piloted vehicles in 2021, with crewed races planned for 2022.

The races will happen on electronically created tracks at heights of up to 131 feet and speeds of 124 miles per hour. 

“This is a sport born in the streaming era, and beauty is a requirement in everything we do,” said Alauda and Airspeeder founder Matthew Pearson.

What looks like a video game come to life may grow into a massive new industry: Morgan Stanley estimates that the flying car market could reach $1.5 trillion by 2040, more than half the current global automobile market of $2.7 trillion.

Airspeeder announced a partnership with watchmaker IWC earlier this month. It also partners with shipping company DHL — which has sponsored drone racing competitions — and technology company Acronis.

Pearson hopes to use the competition to promote the acceptance and technological underpinnings of the flying car industry.

“Flying cars are an essential part of the future we have been promised for so long,” he said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

breaking

Trae Young Shipped to D.C. in NBA Season’s First Blockbuster 

Young has a player option for next season worth $49 million. 

TGL Ratings Hold Steady Despite ESPN Schedule Shift

The season opener had an audience of 646,000 viewers on ABC.
Dec 25, 2011; Green Bay, WI, USA; An NBC TV camera during the game between the Chicago Bears and Green Bay Packers at Lambeau Field. The Packers defeated the Bears 35-21.

NBCU Betting on Big February Sports Run to Reignite Peacock Growth

Despite a fast-growing set of sports programming, subscribers have plateaued.
Dec 11, 2017; Orlando, FL, USA; New York Yankees outfielder Giancarlo Stanton (27) talks with Yes Network during the winter meetings at Walt Disney World Swan and Dolphin Resort.
exclusive

Yankees RSN and Comcast Reach Deal, Preserving Local Access

After nearly a year of acrimony, a new agreement is quietly struck.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
September 8, 2024

Guardian Caps Make NFL Regular-Season Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
September 13, 2024

UFC’s Vegas Sphere Spectacular ‘More Than Just a Sporting Event’

The MMA fight has big aspirations and a budget to match.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.