• Loading stock data...
Wednesday, July 16, 2025

Floodgates Open for College Athlete Endorsement Deals

  • Just a week after the NCAA allowed college athletes to make money on endorsement deals, players are wasting no time.
  • Dozens of deals with large companies and local businesses have already been established.
Nell Redmond-USA TODAY Sports/Design: Alex Brooks

If you want to know how the new NIL regulations are changing life for college athletes, just ask members of the University of Miami Hurricanes football team.

The 90 scholarship players on the team were all offered the same deal by a Florida-based mixed martial arts gym: $500 per month to promote the business on social media.

Should every player accept the offer, the combined $540,000 would be one of the largest endorsement deals for college athletes since the NCAA allowed players to make money from sponsorships beginning July 1. 

Master P’s son Hercy Miller reportedly inked a $2 million deal with tech company Web Apps America. Other standouts from the NIL era:

  • Miami quarterback D’Eriq King and Florida State quarterback McKenzie Milton were announced as co-founders of Dreamfield — a platform that helps college athletes book live events. 
  • LSU defensive back Derek Stingley Jr. signed a deal with restaurant franchise Walk-On’s.
  • Fresno State basketball players Haley and Hanna Cavinder, who are twin sisters and have 3.4 million TikTok followers, announced deals with Boost Mobile and Six Star Nutrition. Boost was acquired by Dish Network last year for $1.4 billion.

The NCAA made $519 million in revenue last year, down dramatically from the $1.18 billion it took in the previous year due to pandemic-related cancelations.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Texas Head Coach Steve Sarkisian waits to lead his team out of the tunnel ahead of the Longhorns' game against the Baylor Bears, Saturday, Sept. 23 at McLane Stadium in Waco.

Is a Texas Takeover About to Hit the SEC, On and Off..

The Longhorns are favored to win the SEC in their second year in the conference.

Georgia’s Kirby Smart Says Money Is Making Players Too Comfortable

The football coach is concerned about the revenue-sharing era.

Lane Kiffin: ‘Doesn’t Seem’ Like CFB Revenue-Sharing Cap Works Very Well

The outspoken Ole Miss football coach isn’t impressed with revenue-sharing guidelines.

SEC’s Sankey Is ‘Fine’ With Big Ten’s Differing View on CFP Expansion

SEC commissioner Greg Sankey won’t commit to a 2026 CFP format.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
May 15, 2025; Washington, DC, USA; United States Capitol seen as People rally outside the Supreme Court before justices hears oral arguments in Trump v. CASA, Inc. At issue in the case is if the Supreme Court should stay the district courts' nationwide preliminary injunctions on the Trump administration’s executive order ending birthright citizenship.
July 15, 2025

Pro-NCAA Bill Takes First Step Toward Being Introduced on House Floor for..

It could be the first bill of its kind to make it to the House floor.
Georgia takes the field for the first half of the SEC championship game against Texas in Atlanta, on Saturday, Dec. 7, 2024.
July 15, 2025

SEC Lands Starring Role in Netflix College Football Docuseries

Netflix brings its sports storytelling to the heart of SEC football.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 14, 2025

SEC’s Greg Sankey: Conference Not Sold on Private Equity—for Now

SEC commissioner Greg Sankey said he’s taken PE meetings.
July 11, 2025

NCAA: March Madness Expansion to 76 Teams ‘Still Viable’ for 2026

Negotiations continue with media rights holder CBS and TNT Sports.
The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.
July 10, 2025

Athletic Departments Express Renewed Interest in PE in Wake of House Settlement

Schools now have more expenses—and are looking for creative solutions.
July 10, 2025

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.