• Loading stock data...
Saturday, July 12, 2025

Fitness Drives Apple to Record Quarter

  • Apple’s wearables segment, which includes its fitness watches, posted $9.6 billion in revenue in Q4.
  • It surpassed Wall Street estimates of $8.8 billion.
Gary A. Vasquez-USA TODAY Sports

The largest public company in the world has kept up its momentum despite uncertainty in the tech industry and a large investment in sports. 

Apple reported record fourth-quarter revenue of $90.1 billion — an 8% increase year-over-year — for the period ending Sept. 24. The tech giant’s wearables segment, which includes its fitness watches, posted $9.6 billion in revenue compared to Wall Street estimates of $8.8 billion. 

The California-based company — whose market cap is $2.32 trillion — continued to build its sports offerings and workforce in Q4.  

  • Apple TV+ aired MLB games via its “Friday Night Baseball” package this season.
  • In August, Apple had 60 jobs with the word “sports” in the title or description. 

In June, Apple agreed to a landmark deal worth at least $2.5 billion with MLS, which will see Apple exclusively stream every match for 10 years starting in 2023. 

As part of the deal, Apple will also stream League Cup matches, select MLS Next Pro and MLS Next matches, and a weekly live-match whiparound show. 

Boost from The Big Game

In September, Apple Music secured a multiyear deal to sponsor the NFL’s new Super Bowl halftime show for an undisclosed amount. 

NBC’s broadcast of the Super Bowl LVI halftime show drew 120 million viewers. 

Apple replaced Pepsi, which had held rights to the halftime show for the last 10 Super Bowls.

The company has also expressed interest in acquiring a minority stake in NFL Media, which includes NFL RedZone, NFL Network, and NFL.com.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Jeff Kaplan

Letting PE Invest in Family-Owned Teams Is a ‘Watershed’

Liquidity gives owners greater flexibility to manage salary cap.

All-Star Game Returns to Atlanta With Big Plans After 2021 Exit

The league’s jewel event is set to be a global showcase for The Battery.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.