• Loading stock data...
Tuesday, December 16, 2025
exclusive
College Sports

PE Firm Pitches Taking FCS Football Playoff Private

On Tuesday, Sequence Equity presented a plan for a privatized FCS College Football Playoff, Front Office Sports has learned.

Montana State
Troy Wayrynen-Imagn Images

Private equity may have found another way into college sports: the Division I Football Championship Subdivision (FCS) postseason.

Private-equity firm Sequence Equity presented a plan for a privatized FCS College Football Playoff to a group of FCS commissioners at the Conference Commissioners Association in Chicago on Tuesday, Front Office Sports has learned. The firm told schools they could extract more value from the FCS postseason at a time when schools nationwide are looking for new ways to make money to compete in the revenue-sharing era.

The conversations are still in preliminary stages, though there appeared to be enough interest to have FCS commissioners reach out to NCAA leadership to discuss the concept, the source said. (The NCAA did not immediately respond to a request for comment.)

Hero Sports first reported the news of a new FCS proposal.

According to the proposal, the new playoff would be run by a new private entity. FCS conferences would own the majority of the new entity, but Sequence Equity would take a minority stake and offer “tens of millions of dollars in investment,” the source said.

Sequence Equity describes itself as “a multi-strategy investment platform based in Los Angeles, investing in sports, media, entertainment, technology, and infrastructure.” The proposal includes all Division I FCS leagues. FOS reached out to multiple FCS leagues, all of which declined to comment or did not respond as of publishing. The commissioner of the Ivy League (which will participate in the FCS playoff for the first time this year) declined to comment, the Patriot League did not respond, and the Big Sky was unavailable for comment.

There are currently 13 leagues in the FCS, which is made up of more than 100 schools in Division I that field football programs that play outside of the Football Bowl Subdivision (FBS). 

The new FCS postseason could take a similar shape to the College Football Playoff—an LLC owned by FBS conferences and Notre Dame that operates outside the NCAA that pays out hundreds of millions each year to FBS schools, and has a six-year media-rights package worth a total of $7.8 billion. FCS media rights won’t compare to their FBS counterpart—but the firm believes schools are currently leaving media-rights dollars on the table.

The FCS postseason is currently owned and operated by the NCAA, which hosts a 24-team bracket culminating in a championship game in January. The bracket is composed of 10 of the top-ranked conference champions, along with 14 at-large bids. This year, the championship game will take place at FirstBank Stadium in Nashville on Jan. 5. The media rights for the event are also owned by the NCAA, which agreed to a deal in 2024 to include them in a bundle with about 40 other championships into a deal on ESPN, which pays about $115 million annually in total for the rights to those championships.

It’s unclear when this entity could get up and running, as the concepts are still in the educational and discussion stages. But sending the proposal to the NCAA for discussion was described by the source as the next step.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sydney McLaughlin

Grand Slam Track’s Top Creditors Include Star Athletes

The league owes Sydney McLaughlin-Levrone more than $350,000.
exclusive

ESPN Hires New Top Editor

Roxanna Scott is a USA Today veteran and comes from The Athletic.

Micah Parsons’s Season-Ending ACL Injury Caps Brutal Stretch for NFL

The season-ending injury adds to one for Chiefs quarterback Patrick Mahomes.

PGA Tour, Cadillac Back at Trump Doral After a Decade Away

The Cadillac Championship will be played in the spring of 2026.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.

Michigan Orders Sweeping Probe Into Athletic Department Scandals

The school retains a Chicago law firm to explore department culture and practices.
Sep 6, 2025; Norman, Oklahoma, USA; Warde Manuel, Michigan Donald R. Shepherd Director of Athletics on the field prior to a game against the Oklahoma Sooners at Gaylord Family-Oklahoma Memorial Stadium.
December 12, 2025

Michigan Scandals Under Athletic Director Warde Manuel

The athletic director has led the Wolverines since 2016.
December 12, 2025

Big 12 Closing In On Potential $500M Private Capital Deal

The era of private capital in college sports has fully arrived.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
December 12, 2025

Sherrone Moore Charged With Felony Home Invasion After Michigan Firing

Moore was detained by police on Wednesday.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.
December 12, 2025

The Private Equity ‘Boogeyman’ Shows Up at Utah

Lawmakers are skeptical of the University of Utah’s groundbreaking agreement.
Charlie Baker
December 12, 2025

The Fight Over College Sports Comes Down to 3 Choices

In Las Vegas this week, administrators discussed a list of potential solutions.
Biff Poggi
December 11, 2025

Michigan’s Interim Football Coach Is a Hedge Fund Millionaire

Biff Poggi has been called the program’s “consigliere.”