• Loading stock data...
Friday, June 6, 2025

FanFood Extends Contactless Food Delivery to College Sports Gameday Experience

  • From Now On has announced a partnership with FanFood.
  • Fans can order concessions right from the team’s mobile app with FanFood integration.
Photo Credit: © Richard Ryman/USA TODAY NETWORK-Wisconsin via Imagn Content Services, LLC

As fans slowly make their way back to stadiums after months of events with no fans, the rules of the game have changed. Expectations for a live event experience are different. Fans want to feel safe, and contactless solutions are the key to success for the teams that serve them.

From Now On, an Omaha, NE mobile communications platform provider, works with colleges, high schools  and sporting events around the country to optimize mobile touch points for fans.  Their FanX™ mobile app includes access to everything the fan needs for gameday: game event schedules and team information, live stats and streaming, even digital programs and tickets, and more. Now, to bring even more value to their customers, From Now On has announced a partnership with FanFood that will bring another essential element to their mobile apps: mobile concessions ordering and delivery.

FanFood brings contactless delivery to the concourse for all schools on the FanX platform. Now, Instead of having to get up and wait in line to get concessions, fans can put their order via the app, and go pick it up once it is ready or even have it delivered to their seat, depending on the venue.

“Patrons need to feel safe. If they don’t feel safe, they’re unlikely to spend more time and money at a venue,” Carson Goodale, Co-Founder & Chief Strategy Officer of FanFood recently told Front Office Sports. “So being able to offer that contactless solution is top of mind for most venues. It’s almost an expectation that venues should have something like this as an option. On top of all that, it also saves venues money on labor costs, which can translate to more revenue.”

A major factor in the two companies partnering together was a shared goal: giving athletic departments access to great tools at low financial cost. Because of the financial effects of the COVID-19 pandemic, staying digitally connected with fans is even more important in achieving an organization’s goals. Being able to communicate real-time updates to fans via push notifications, sharing content like digital programs and sponsored offers, and now mobile ordering, have all become key tools for organizations seekins to improve the digital journey of the fan on gameday.

“I think FanFood and From Now On both are very community focused,” Sue Thaden, CEO of From Now On said. “We really look at our customers as a community, and together what we’re able to do is take those best practices of all of our partners, all of our schools, and together create an even greater community of best practices and ideas for those folks to draw on.”

Because of the low financial cost in implementing these solutions through From Now On, even smaller colleges and high school programs can afford to invest the resources necessary to create a memorable game day experience.

“In many ways, I think contactless solutions have leveled the playing field,” Thaden added. “With platforms like ours, it’s reasonably affordable and all levels are utilizing it as a great communication platform to keep people informed.”

Moving into 2021, both parties see the contactless solution they have collaborated on as a huge part of the new normal. When fans are fully allowed back into venues, it’s likely that the convenience of solutions like these will have altered the behavior and preferences of many fans permanently.

“Once habits are changed, they’re the new habit,” Thaden concluded. ”If the new habit is more convenient, they will never go back.”

Learn more about From Now On | Learn more about FanFood 

Ready to see more? Find out how you can get started with an all-in-one contactless gameday solution from FanFood & From Now On here

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.
Alex Jensen introductory press conference on Monday, March 17, 2025.

Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs

How Jensen began building an NCAA program while patrolling the Dallas sideline.
Mar 22, 2025; Birmingham AL, USA; LSU gymnast Livvy Dunne stretches with teammates before Session 2 of the SEC Gymnastics Tournament at Legacy Arena in Birmingham, Alabama.

House Settlement Is Supposed to Take Effect in July. It’s Still Not..

College sports awaits which athlete compensation rules will govern the 2025 season.

WNBA Championship Ring Boom: ‘Way Bigger. Way More Diamonds’

The Liberty’s WNBA championship ring value soared to $60,000.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.