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FanDuel is plunging deeper into sports media.
The sports betting giant is reportedly launching a 24-hour television channel, according to Legal Sports Report.
- The company would rebrand its TVG channel, which is focused on horse racing, to FanDuel TV.
- TVG2 would become FanDuel Racing.
- The move could come this September.
FanDuel’s owner Flutter Entertainment posted a $383 million loss in 2021, but FanDuel’s revenue rose 113% year-over-year to $2 billion for the year.
FanDuel led the U.S. with a 40% market share among online sportsbooks at the end of 2021.
FanDuel’s Media Moves
FanDuel’s chief commercial officer Mike Raffensperger told Front Office Sports last year that the company sees itself in the sports media space, and it has made numerous partnerships to back up that assertion.
FanDuel has linked up with Turner Sports, The Ringer, SportsGrid, and Pat McAfee, who signed a reported four-year, $120 million deal with the company in December.
It signed an exclusive year-long partnership with The Ringer in 2021 and became the exclusive sportsbook partner for Turner Sports’ NBA coverage the previous year.
The company is reportedly pursuing Kay Adams, who left the NFL Network in May. Amazon has also reportedly sought Adams for their “Thursday Night Football” coverage.
