• Loading stock data...
Saturday, July 12, 2025

FanDuel Reportedly Bets Big on TV

  • FanDuel is reportedly launching a 24-hour betting-focused TV channel.
  • The company is reportedly pursuing Kay Adams as a show host.
FanDuel
Ryan Armbrust / Imagn

FanDuel is plunging deeper into sports media.

The sports betting giant is reportedly launching a 24-hour television channel, according to Legal Sports Report. 

  • The company would rebrand its TVG channel, which is focused on horse racing, to FanDuel TV.
  • TVG2 would become FanDuel Racing.
  • The move could come this September.

FanDuel’s owner Flutter Entertainment posted a $383 million loss in 2021, but FanDuel’s revenue rose 113% year-over-year to $2 billion for the year.

FanDuel led the U.S. with a 40% market share among online sportsbooks at the end of 2021.

FanDuel’s Media Moves

FanDuel’s chief commercial officer Mike Raffensperger told Front Office Sports last year that the company sees itself in the sports media space, and it has made numerous partnerships to back up that assertion.

FanDuel has linked up with Turner Sports, The Ringer, SportsGrid, and Pat McAfee, who signed a reported four-year, $120 million deal with the company in December. 

It signed an exclusive year-long partnership with The Ringer in 2021 and became the exclusive sportsbook partner for Turner Sports’ NBA coverage the previous year. 

The company is reportedly pursuing Kay Adams, who left the NFL Network in May. Amazon has also reportedly sought Adams for their “Thursday Night Football” coverage.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Paige Bueckers
exclusive
July 8, 2025

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

ESPN is not required to pay extra if women’s March Madness expands.
Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.
July 10, 2025

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
July 8, 2025

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.
July 7, 2025

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.
July 2, 2025

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.