Fandom in the Age of COVID-19

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(FanThreeSixty is a proud partner of Front Office Sports)

COVID-19 has created circumstances that have prevented sports fans from returning to their favorite venues for more than six months. Like it or not, the immediate future of the North American sports industry is going to look very different. Teams and leagues will need to adjust to the new demands that fans will demonstrate. 

FanThreeSixty surveyed over four thousand fans across the United States to better understand their mindset about returning to venues, expected safety precautions and more.

Key insights include the following:

-72% of survey respondents self-identify as casual fans. Casual fans typically have a higher lifetime spend than those who identify as fanatics.

-75% of fans surveyed said they would only attend games depending on safety guidelines: either with extreme safety practices in place or with minor changes like more sanitizing stations. 

-45% of respondents purchased a ticket to an event that is either canceled or postponed. This demonstrates the importance of having either ticket transfers or refunds easily accessible.

-50% of fans said they prefer to stream team content and videos, meaning digital engagement should continue to be a major focus while live sports resume.

For more insights visit FanThreeSixty’s Fan Engagement from the Sidelines hub