• Loading stock data...
Wednesday, July 9, 2025

Fanatics Buys PWCC to Compete in Collectibles Auction Space

  • Fanatics is buying collectibles auction company PWCC for an undisclosed sum.
  • The move is Fanatics’ second major acquisition of the month after the company bought PointsBet.
Fanatics is buying auction marketplace PWCC.
Fanatics

Fanatics is pushing into collectibles auctions with a major acquisition.

The multifaceted sports company is purchasing PWCC, it confirmed to Front Office Sports. Terms were not disclosed. The acquisition grows Fanatics’ presence in collectibles after it purchased Topps for a reported $500 million in January 2022. 

PWCC offers technology, a collectibles vault, and an established marketplace to Fanatics Collectibles after bringing all its technological operations in-house due to a dispute with eBay. The legacy auction platform removed its items in December 2021 amid accusations of shill bidding to raise prices — which PWCC vehemently denied.

PointsBet Fanatics

Fanatics Agrees to Pay $150M to Acquire PointsBet’s U.S. Assets

Fanatics acquires PointsBet’s U.S. operations.
May 14, 2023

While Fanatics holds trading card rights with several leagues and player associations — including MLB, MLBPA, the NBA, NBPA, and NFLPA — it didn’t have as strong a presence in the auctions space. It can now compete with Heritage Auctions and Goldin, subject of the Netflix show “King of Collectibles: The Goldin Touch.”

“I think that for the sports collectible business, Fanatics is going to have the biggest impact,” Goldin founder and CEO Ken Goldin said on Front Office Sports Today earlier this month.

On May 14, Fanatics made another high-profile acquisition, growing its sports betting division by buying PointsBet U.S. for $125 million. The company is working toward launching a media division called Fanatics Live.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 1, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Pirates starting pitcher Paul Skenes (30) pitches against the St. Louis Cardinals during the third inning at PNC Park.

MLB ASG Missing Many Highly Paid Stars, Clearing Path for Youth

Many of MLB’s top earners are not part of the Midsummer Classic.
Jun 27, 2025; Dallas, TX, USA; Dallas Mavericks first overall pick Cooper Flagg speaks to the media during a press conference at the Dallas Mavericks Practice Facility.

Cooper Flagg–Bronny James Summer League Tickets Average $201

The average purchase price on resale platform TickPick is $201.
A helmt is seen during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.

CFB’s Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions

Athletic departments can pay college athletes a combined $20.5 million this year.
Jul 3, 2022; London, United Kingdom; Jannik Sinner (ITA) returns a shot during his match against Carlos Alcaraz (ESP) on day seven at All England Lawn Tennis and Croquet Club.

Wimbledon’s Expansion Battle Looms Over Star-Studded Quarterfinals

The expansion’s loudest opposition is Save Wimbledon Park.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.