Fanatics Adds Phoenix Suns To Growing Roster

    • The Suns are the 13th NBA team to partner with Fanatics.
    • Fanatics has over 300 partners.

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Sports retail powerhouse Fanatics is coming off a $12.8 billion valuation and doesn’t appear to be slowing down.

The 26-year-old retailer has been on fire for the past several months: 

  • May: Signed Trevor Lawrence to an exclusive deal
  • March: Raised $320 million in funding and began selling products on Amazon
  • February: Announced Fanatics China, expected to be worth over $1 billion
  • December: Acquired sports-themed merchandise retailer WinCraft
  • September: Purchased collegiate headwear brand Top of the World
  • August: Raised $350 million in a Series E round

With its global e-commerce operation up 30% year over year, Fanatics expects to eclipse $3 billion in sales this year. 

It operates sites for the NFL, MLB, NFL, NHL, PGA, MLS, UFC, and NASCAR, and has more than 300 total partners.

On Tuesday it added a 13th NBA team to its roster, the Phoenix Suns. With the Suns’ omnichannel retail partnership, Fanatics will oversee the team’s online, mobile, and venue shops.

The NFL and MLB invested $150 million in Fanatics in 2017, according to a CNBC report. In turn, each league received $100 million equity increases in their holdings in Fanatics in the 2020 raise.