• Loading stock data...
Saturday, July 12, 2025

Fresh Off $12.8B Valuation, Fanatics Roster Grows

fanatics_logo_on_hangers
Fanatics/Design: Alex Brooks

Sports retail powerhouse Fanatics is coming off a $12.8 billion valuation and doesn’t appear to be slowing down.

The 26-year-old retailer has been on fire for the past several months: 

  • May: Signed Trevor Lawrence to an exclusive deal
  • March: Raised $320 million in funding and began selling products on Amazon
  • February: Announced Fanatics China, expected to be worth over $1 billion
  • December: Acquired sports-themed merchandise retailer WinCraft
  • September: Purchased collegiate headwear brand Top of the World
  • August: Raised $350 million in a Series E round

With its global e-commerce operation up 30% year over year, Fanatics expects to eclipse $3 billion in sales this year. 

It operates sites for the NFL, MLB, NFL, NHL, PGA, MLS, UFC, and NASCAR, and has more than 300 total partners.

On Tuesday it added a 13th NBA team to its roster, the Phoenix Suns. With the Suns’ omnichannel retail partnership, Fanatics will oversee the team’s online, mobile, and venue shops.

The NFL and MLB invested $150 million in Fanatics in 2017, according to a CNBC report. In turn, each league received $100 million equity increases in their holdings in Fanatics in the 2020 raise.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Suns All In on Booker, Who Signs Record Extension Amidst Chaos

The Suns changed their head coach for the fourth time in four years.
Dewanna Bonner

DeWanna Bonner Signs With Phoenix Mercury After Fever Saga

Bonner will rejoin the franchise where she won two titles.

How Bradley Beal Buyout Would Save Suns $230M, and What’s Next

Beal has two years and $110 million remaining on his deal.

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.
June 13, 2025

U.S. Open Merch Pops Thanks to Oakmont’s Squirrel, Viral TikToks

There are more than 400,000 pieces of merchandise available at Oakmont.
Tom's Watch Bar
June 12, 2025

How the Pacers and Caitlin Clark Boosted One Bar’s Bottom Line

Tom’s Watch Bar hosted John Haliburton for at least five games.
June 12, 2025

U.S. Open Cashing In on Signature Cocktail Trend With Lemon Wedge

Last year, the whiskey cocktail was served more than 50,000 times.