Monday December 4, 2023

Formula 1 Viewership Way Up in the U.S.

Jerome Miron-USA TODAY Sports/Design: Alex Brooks
Linkedin
Copy Link
Link Copied
Link Copied

Formula 1 has exploded in popularity since Netflix debuted “Drive to Survive” in 2019, and that doesn’t appear to be slowing down any time soon.

This season’s United States Grand Prix in Austin recorded a 42% increase in viewership over the same race two years before. Nearly 400,000 fans attended the event.

Across ESPN, ESPN 2, and ABC, F1 is averaging 947,000 viewers this year — a 56% year-over-year increase.

The Austin race, which had “millions” invested in infrastructure, drew an average of 1.2 million viewers, reaching a high of 1.6 million.

The U.S. will get another coveted F1 race when the Miami Grand Prix begins in May as part of a 10-year contract.

  • The United States Grand Prix moved to Austin in 2012, the first time the event took place since 2007 in Indianapolis. 
  • 1984 was the last time there were two races in the U.S. There was a failed attempt at hosting a Weehawken, N.J., race in 2013.
  • Nevada governor Steve Sisolak has said that he’s been in talks with F1 for a Grand Prix in Las Vegas.

The Miami Grand Prix will take place on a track around Hard Rock Stadium, the home of the Miami Dolphins.

Miami Gardens mayor Rodney Harris says the race will “generate millions of dollars, not only for our economy in Miami Gardens, but for the whole South Florida region.”

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Red Bull Racing driver Max Verstappen of The Netherlands celebrates his victory of the Las Vegas Grand Prix at Las Vegas Strip Circuit.

The 10 Highest-Paid Formula 1 Drivers For 2023

Red Bull Racing’s Max Verstappen tops the list with $70 million.
Miami Dolphins running back Raheem Mostert runs with the ball against New York Jets cornerback Sauce Gardner during the second half at MetLife Stadium.

On Black Friday, Amazon Delivers Lowest-Rated Game

It was the second-least-watched game on Amazon in 2023.
Red Bull Racing driver Max Verstappen of The Netherlands during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Las Vegas Overnight Race Posts Strong Viewership

ESPN’s presentation of the F1 Las Vegas Grand Prix averaged 1.3M viewers.

Dolphins Owner Reportedly Exploring Minority Stake Sale

A deal would also include investment in Hard Rock Stadium.
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
Olympic rings in front of mountains in the background

IOC's Winter Olympics Favorites: France 2030, Salt Lake City 2034

Preferred bidders have been selected for 2030 and 2034.
November 21, 2023

Cricket Continues To Surge In Popularity

Tournament posts record-level attendance, streaming totals.
November 27, 2023

Two U.S. World Cups in Two Years?

The United States is hoping to host the 2027 Women's World Cup.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Oct 22, 2022; Paris, FRANCE; General view the Eiffel Tower and the Seine river, as seen from Pont Alexandre III in advance of the Paris 2024 Summer Olympic Games. The bridge will serve as the site for triathlon, open water swim and road cycling.
November 20, 2023

Paris Olympics Problems Continue With Price-Gouging Claims

Average room prices expected to more than triple for upcoming Games.
Saudi player wins ball from Argentinian player in World Cup match-up
November 17, 2023

$1B Saudi Arabian-FIFA Deal Expected To Follow 2034 World Cup Bid

Saudi oil company Aramco is reportedly close to a deal with FIFA.
November 14, 2023

Wimbledon Expansion In Doubt Amid Local Objections

Local borough planners recommended rejection of project
November 9, 2023

Major Pay Increases Hitting International Women's Soccer

The Women's FA Cup is doubling its prize money.