Thursday, July 2, 2026

F1 Loses Money, but Books $14.2B in Future Revenue

There are plenty of current headwinds for Formula One, but officials insist much bigger and better days are soon arriving. 

May 4, 2025; Miami Gardens, FL, USA; Red Bull driver Max Verstappen (1) and McLaren driver Oscar Piastri (81) during the F1 Miami Grand Prix at Miami International Autodrome.
Peter Casey-Imagn Images

Formula One stands as one of the more contradictory entities in sports, as a rather downbeat earnings report contrasts with several positive indicators, including recent long-term race renewals, and significant optimism from its executives. 

F1 parent company Liberty Media said Wednesday that the motorsports circuit posted a 27% decline in revenue during 2025’s first quarter to $403 million while operating income swung from a prior $136 million profit to a $28 million loss. Part of the variance is owed to one less race in the quarter to start the 2025 season compared to last year, but F1 also saw a series of increased marketing, administrative, and personnel costs. 

Though not part of the fiscal quarter in question, F1 also saw a 32% year-over-year drop in U.S. viewership for last weekend’s Miami Grand Prix, ending a run of audience growth seen during each of the first five 2025 races. 

Those declines, however, stand against several recent deals, including a long-term extension for the Miami GP extending to 2041 and a similar renewal for the Mexico City Grand Prix to 2028, as race hosts continue to see long-term benefits in holding those races. F1 also has seen strong increases in fan engagement across multiple metrics, particularly social media. 

Overall, F1 says it now has $14.2 billion in future revenue contractually secured. 

“I’ve had the opportunity to spend some time with [F1 president and CEO] Stefano [Domenicali] over the last couple of races, and in speaking to both current sponsors, as well as potential sponsors, I don’t think I’ve been in a situation where I’ve seen this sort of energy and excitement around the possibilities to engage with the sport as with F1,” Liberty Media president and CEO Derek Chang said.

Bigger Questions

F1, meanwhile, continues to operate with two unresolved long-term issues: the state of its U.S. media rights, and whether Liberty Media will sell its controlling interest in the property.

On the former, F1 executives said they remain in “active and positive discussions with multiple partners.” An exclusive negotiating window for incumbent rights holder ESPN expired late last year.

“In a nutshell, I think our strategy will fit with the right partner that will be part of us developing the knowledge of our sport,” Domenicali said. 

On a potential sale, Liberty Media executives did not address recent rumors, particularly coming from the U.K., of a forthcoming process to market the company’s equity. Instead, they touted F1’s expected growth trajectory, as well as its current health amid broader economic unrest.

“Historically, Formula One’s business model has proven resilient in times of economic uncertainty,” Chang said. “We are encouraged by the strength of the business and look forward to completing the rest of an exciting season.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Max Verstappen’s Future Looms Over F1’s Return to Miami

F1 returns after a monthlong hiatus due to two canceled races.
podcast thumbnail mobile
Front Office Sports Today

7/1/26 – LeBron Leaves the Lakers, Kawhi to Toronto, Sorsby Drops NFL Fight, Serena Falls at Wimbledon

0:00

Featured Today

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.
FILE PHOTO: Tennis - WTA Finals - Riyadh - King Saud University Indoor Arena, Riyadh, Saudi Arabia - November 8, 2025 Belarus' Aryna Sabalenka in action during her final match against Kazakhstan's Elena Rybakina
July 1, 2026

WTA Finals Moves to Indian Wells After Ending Saudi Arabia Deal

The deal between the WTA and Indian Wells is only for one year.
Jan 25, 2025; San Francisco, California, USA; Los Angeles Lakers forward LeBron James (23) talks with Golden State Warriors guard Stephen Curry (30) and forward Draymond Green (right) after the game at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images
July 1, 2026

LeBron Watch 2026: Where Does the NBA’s Biggest Free Agent Fit Best?

James won’t return to the Lakers after eight seasons.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

Bobby Bonilla Day Would End With MLB Owners’ Proposal

MLB team owners are seeking to outlaw future contracts with deferred money.
Apr 5, 2026; Sacramento, California, USA; LA Clippers forward Kawhi Leonard (2) during the first quarter against the Sacramento Kings at Golden 1 Center. Mandatory Credit: Darren Yamashita-Imagn Images
June 30, 2026

Clippers Set to Trade Kawhi to Raptors as Aspiration Ruling Looms

Adam Silver has indicated that a ruling is coming soon.
Apr 2, 2026; Sunrise, Florida, USA; Florida Panthers goaltender Sergei Bobrovsky (72) acknowledges the fans after the game against the Boston Bruins at Amerant Bank Arena.
June 30, 2026

Free Agents Set to Reap Rewards of NHL Record Salary Cap

Attention will be focused on Sergei Bobrovsky and John Carlson, among others.
Tennis - Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - June 29, 2026 Italy's Jannik Sinner in action during his first round match against Serbia's Miomir Kecmanovic
June 30, 2026

Slippery Grass Surface Once Again Takes Spotlight at Wimbledon

Maja Chwalińska was injured after slipping on the grass.