Monday, June 29, 2026

F1 Loses Money, but Books $14.2B in Future Revenue

There are plenty of current headwinds for Formula One, but officials insist much bigger and better days are soon arriving. 

May 4, 2025; Miami Gardens, FL, USA; Red Bull driver Max Verstappen (1) and McLaren driver Oscar Piastri (81) during the F1 Miami Grand Prix at Miami International Autodrome.
Peter Casey-Imagn Images

Formula One stands as one of the more contradictory entities in sports, as a rather downbeat earnings report contrasts with several positive indicators, including recent long-term race renewals, and significant optimism from its executives. 

F1 parent company Liberty Media said Wednesday that the motorsports circuit posted a 27% decline in revenue during 2025’s first quarter to $403 million while operating income swung from a prior $136 million profit to a $28 million loss. Part of the variance is owed to one less race in the quarter to start the 2025 season compared to last year, but F1 also saw a series of increased marketing, administrative, and personnel costs. 

Though not part of the fiscal quarter in question, F1 also saw a 32% year-over-year drop in U.S. viewership for last weekend’s Miami Grand Prix, ending a run of audience growth seen during each of the first five 2025 races. 

Those declines, however, stand against several recent deals, including a long-term extension for the Miami GP extending to 2041 and a similar renewal for the Mexico City Grand Prix to 2028, as race hosts continue to see long-term benefits in holding those races. F1 also has seen strong increases in fan engagement across multiple metrics, particularly social media. 

Overall, F1 says it now has $14.2 billion in future revenue contractually secured. 

“I’ve had the opportunity to spend some time with [F1 president and CEO] Stefano [Domenicali] over the last couple of races, and in speaking to both current sponsors, as well as potential sponsors, I don’t think I’ve been in a situation where I’ve seen this sort of energy and excitement around the possibilities to engage with the sport as with F1,” Liberty Media president and CEO Derek Chang said.

Bigger Questions

F1, meanwhile, continues to operate with two unresolved long-term issues: the state of its U.S. media rights, and whether Liberty Media will sell its controlling interest in the property.

On the former, F1 executives said they remain in “active and positive discussions with multiple partners.” An exclusive negotiating window for incumbent rights holder ESPN expired late last year.

“In a nutshell, I think our strategy will fit with the right partner that will be part of us developing the knowledge of our sport,” Domenicali said. 

On a potential sale, Liberty Media executives did not address recent rumors, particularly coming from the U.K., of a forthcoming process to market the company’s equity. Instead, they touted F1’s expected growth trajectory, as well as its current health amid broader economic unrest.

“Historically, Formula One’s business model has proven resilient in times of economic uncertainty,” Chang said. “We are encouraged by the strength of the business and look forward to completing the rest of an exciting season.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Max Verstappen’s Future Looms Over F1’s Return to Miami

F1 returns after a monthlong hiatus due to two canceled races.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tracy McGrady on Buying ABCD Camp, Investing in the Bills & More.

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.

After NFL and CFL Say No, UFL May Be Sorsby’s Best Option

The UFL appeared to confirm Sorsby would be eligible.
Apr 9, 2026; New York, New York, USA; New York Knicks center Mitchell Robinson (23) secures a rebound during the fourth quarter against the Boston Celtics at Madison Square Garden. Mandatory Credit: Lucas Boland-Imagn Images
June 26, 2026

Knicks Face Second Apron Squeeze After Title

Mitchell Robinson has likely played his final game for the Knicks.
Jun 24, 2026; New York City, New York, USA; Norway national soccer team fans show support accompanied by Mr. and Mrs. Met during the MLB game between the New York Mets and the Chicago Cubs at Citi Field.
June 26, 2026

World Cup Fans Are Taking Over MLB Stadiums

About 8,000 Scottish fans attended the Marlins game Monday night.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Feb 24, 2026; Tempe, Arizona, USA; Los Angeles Angels A general view of the MLB logo and first base during the first inning of a spring training game between the San Francisco Giants and Los Angeles Angels at Tempe Diablo Stadium. Mandatory Credit: Allan Henry-Imagn Images
June 26, 2026

MLBPA: Owners’ Aggressive Labor Proposals Unite Players

The union has decried the perceived attack on “player choice.”
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) celebrates after winning the UFC Freedom 250 fight against Ilia Topuria (not pictured) at the White House South Lawn. Mandatory Credit: Amber Searls-Imagn Images
June 26, 2026

UFC Touts 34M Global Audience for White House Event

The event’s overall audience doubles with the inclusion of international figures.
June 25, 2026

MLB Owners Escalate Labor Fight With New Contract Proposal

MLB team owners make another radical labor proposal.
FILE PHOTO: A view shows the logo of PGA Tour during the Canadian Open Championship at Oakdale Golf and Country Club in Toronto, Ontario, Canada June 7, 2023. REUTERS/Nick Lachance/File Photo
June 25, 2026

PGA Tour Faces New Sponsorship Test With 2028 Overhaul

Championship Series events will have $20 million purses.