Friday, August 7, 2026

F1 Loses Money, but Books $14.2B in Future Revenue

There are plenty of current headwinds for Formula One, but officials insist much bigger and better days are soon arriving. 

May 4, 2025; Miami Gardens, FL, USA; Red Bull driver Max Verstappen (1) and McLaren driver Oscar Piastri (81) during the F1 Miami Grand Prix at Miami International Autodrome.
Peter Casey-Imagn Images

Formula One stands as one of the more contradictory entities in sports, as a rather downbeat earnings report contrasts with several positive indicators, including recent long-term race renewals, and significant optimism from its executives. 

F1 parent company Liberty Media said Wednesday that the motorsports circuit posted a 27% decline in revenue during 2025’s first quarter to $403 million while operating income swung from a prior $136 million profit to a $28 million loss. Part of the variance is owed to one less race in the quarter to start the 2025 season compared to last year, but F1 also saw a series of increased marketing, administrative, and personnel costs. 

Though not part of the fiscal quarter in question, F1 also saw a 32% year-over-year drop in U.S. viewership for last weekend’s Miami Grand Prix, ending a run of audience growth seen during each of the first five 2025 races. 

Those declines, however, stand against several recent deals, including a long-term extension for the Miami GP extending to 2041 and a similar renewal for the Mexico City Grand Prix to 2028, as race hosts continue to see long-term benefits in holding those races. F1 also has seen strong increases in fan engagement across multiple metrics, particularly social media. 

Overall, F1 says it now has $14.2 billion in future revenue contractually secured. 

“I’ve had the opportunity to spend some time with [F1 president and CEO] Stefano [Domenicali] over the last couple of races, and in speaking to both current sponsors, as well as potential sponsors, I don’t think I’ve been in a situation where I’ve seen this sort of energy and excitement around the possibilities to engage with the sport as with F1,” Liberty Media president and CEO Derek Chang said.

Bigger Questions

F1, meanwhile, continues to operate with two unresolved long-term issues: the state of its U.S. media rights, and whether Liberty Media will sell its controlling interest in the property.

On the former, F1 executives said they remain in “active and positive discussions with multiple partners.” An exclusive negotiating window for incumbent rights holder ESPN expired late last year.

“In a nutshell, I think our strategy will fit with the right partner that will be part of us developing the knowledge of our sport,” Domenicali said. 

On a potential sale, Liberty Media executives did not address recent rumors, particularly coming from the U.K., of a forthcoming process to market the company’s equity. Instead, they touted F1’s expected growth trajectory, as well as its current health amid broader economic unrest.

“Historically, Formula One’s business model has proven resilient in times of economic uncertainty,” Chang said. “We are encouraged by the strength of the business and look forward to completing the rest of an exciting season.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
President Donald Trump waves as he leaves Trump International Golf Club on March 28, 2026, in West Palm Beach, Florida.

Trump’s Growing Pro Golf Influence on Display at Bedminster

Trump Bedminster is hosting LIV Golf New York this week.
Aug 6, 2026; Camden, NJ, USA; From left to right Philadelphia 76ers general manager Mike Gansey and guard Jaylen Brown and managing partner Josh Harris pose for a photo during his introductory press conference at the Francis J. Myers Recreation Center. Mandatory Credit: Bill Streicher-Imagn Images
August 6, 2026

Mike Gansey: Sixers Players Led LeBron Recruitment

Gansey’s own relationship with James dates back to high school.
August 7, 2026

How Real American Freestyle Thinks It Could Change Wrestling

RAF has renegotiated its media-rights deal with Fox Nation eight times.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Aug 6, 2026; Bedminster, New Jersey, USA; Bryson DeChambeau points right after his tee shot on the first tee during the first round of the LIV Golf New York tournament at Trump National Bedminster.
August 6, 2026

7 Burning Questions for LIV Golf Amid Claim of New Funding

Private equity firm BC Partners is reportedly exploring a deal with LIV.
August 6, 2026

Anthony Rizzo: MLB Doesn’t Have Competitive Balance Problem

The former MLB star talked labor, sports betting, and his own broadcasting.
Aug 5, 2026; Toronto, Ontario, Canada; Coco Gauff (USA) hits a ball to Kayla Day (not pictured) during round two play of the National Bank Open at Sobeys Stadium. Mandatory Credit: John E. Sokolowski-Imagn Images
August 6, 2026

Top WTA Stars Weigh In on Tour’s New Genetic Sex Testing Policy

Most top players appear to have little issue with the tour’s decision.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 Crushers GC's Bryson DeChambeau in action as he hits a tee shot on the fourth hole during the second round
August 6, 2026

Bryson DeChambeau’s Agency Denies Role in LIV Rescue Deal

BC Partners is reportedly exploring a deal with LIV.