• Loading stock data...
Saturday, July 19, 2025

F1 Las Vegas Grand Prix Viewership Falls in Year Two

The Formula One Grand Prix in Las Vegas drew 905,000 U.S. viewers, down about 30% from last year, which was the first iteration of the street race.

Gary A. Vasquez-Imagn Images

The sequel of the Las Vegas Grand Prix was more exciting than the original—but it wasn’t enough to prevent a massive decline in U.S. viewership.

The Formula One race—which aired on ESPN on Sunday at 1 a.m. Eastern and 10 p.m. local time on Saturday—averaged 905,000 viewers, down about 30% from 1.3 million in 2023. The steep decline came despite Max Verstappen clinching the drivers’ championship over Lando Norris and an exciting performance from crowd favorite Lewis Hamilton, who started at 10th and finished second.

But the novelty and buzz that came with last year’s race was clearly not present this year—and F1’s chief commercial officer Emily Prazer acknowledged that when she told Front Office Sports to expect the race to be “calmer.”

The viewership numbers pale in comparison to other U.S.-based F1 races, as the Austin Grand Prix in October drew 1.3 million viewers while the Miami Grand Prix drew a U.S.-record 3.1 million viewers in May. However, the Miami GP is an example of the expected dip between the first two years, as the inaugural event in 2022 averaged 2.6 million viewers then dropped to 1.96 million in 2023. 

But F1 seems to be aware that its viewership in the U.S. may not be as strong for the race in Sin City, particularly because of its 1 a.m. ET start time, which is 10 p.m. locally. Prazer told FOS that F1 still needs to prioritize its “other” markets, including Europe, the Middle East, and Asia.

“That’s our key territory. So a Sunday morning race in Europe is key for our broadcast figures, and we have to sacrifice something and sadly, the East Coast of America is that,” Prazer said.

10 p.m. in Las Vegas is 6 a.m. in London and 10 a.m. in Abu Dhabi. Those aren’t exactly peak viewing hours—but are more accessible than if the race started at around primetime in the U.S. A 5 p.m. Pacific Time start would be 1 a.m. in London and 5 a.m. in Abu Dhabi.

With two races left on the calendar, 2024 F1 viewership on ESPN, ESPN2, and ABC has averaged 1.08 million, down from the 1.1 million full-year average last year. It’s also down about 11% versus the 1.21 million average in 2022, which is still the record.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.

WNBA Stars Say Zero Progress Made at CBA Meeting

The WNBA and its union had their first in-person meeting Thursday.

Michael Jordan’s NASCAR Team Loses Another Legal Battle

23XI Racing has lost its Cup Series charter status for the time being.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Jul 13, 2025; Atlanta, GA, USA; MLB Commissioner Rob Manfred announces the pick for the Athletics pick during the MLB Draft at The Coca-Cola Roxy.

Manfred Says MLB Had Wrong Approach to Creators Like Jomboy

“You gotta go where people are going,” the commissioner said.
Feb 7, 2024; Las Vegas, NV, USA; Calais Campbell (middle) receives the NFLPA Alan Page Community Award from executive director Lloyd Howell (left) and president) JC Tretter (right) at the NFLPA Press Conference at the Mandalay Bay Convention Center prior to Super Bowl LVIII.
July 18, 2025

What Comes Next After NFLPA Chief’s Sudden Resignation?

Howell quit on his own accord; he was not forced out.
July 18, 2025

Golf’s Prize Money Boom Is Slowing Down

There is no purse increase at The Open Championship.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 18, 2025

New NFLPA Head Will Face Multibillion-Dollar Decisions

The next NFLPA leader will wrestle with a series of pressing issues.
Lloyd Howell
July 18, 2025

Scandal-Ridden NFLPA Chief Lloyd Howell Quits

The union executive director stepped down late Thursday night.
July 17, 2025

Unrivaled Founder Says Growing League Has ‘No Conflict’ With WNBA

Alex Bazzell co-founded Unrivaled with Napheesa Collier and Breanna Stewart.
exclusive
July 17, 2025

WNBA, Union Make Little Progress on CBA at All-Star Meeting

Over 40 players showed up for labor negotiations with the league.