• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

F1 Las Vegas Grand Prix Viewership Falls in Year Two

The Formula One Grand Prix in Las Vegas drew 905,000 U.S. viewers, down about 30% from last year, which was the first iteration of the street race.

Gary A. Vasquez-Imagn Images

The sequel of the Las Vegas Grand Prix was more exciting than the original—but it wasn’t enough to prevent a massive decline in U.S. viewership.

The Formula One race—which aired on ESPN on Sunday at 1 a.m. Eastern and 10 p.m. local time on Saturday—averaged 905,000 viewers, down about 30% from 1.3 million in 2023. The steep decline came despite Max Verstappen clinching the drivers’ championship over Lando Norris and an exciting performance from crowd favorite Lewis Hamilton, who started at 10th and finished second.

But the novelty and buzz that came with last year’s race was clearly not present this year—and F1’s chief commercial officer Emily Prazer acknowledged that when she told Front Office Sports to expect the race to be “calmer.”

The viewership numbers pale in comparison to other U.S.-based F1 races, as the Austin Grand Prix in October drew 1.3 million viewers while the Miami Grand Prix drew a U.S.-record 3.1 million viewers in May. However, the Miami GP is an example of the expected dip between the first two years, as the inaugural event in 2022 averaged 2.6 million viewers then dropped to 1.96 million in 2023. 

But F1 seems to be aware that its viewership in the U.S. may not be as strong for the race in Sin City, particularly because of its 1 a.m. ET start time, which is 10 p.m. locally. Prazer told FOS that F1 still needs to prioritize its “other” markets, including Europe, the Middle East, and Asia.

“That’s our key territory. So a Sunday morning race in Europe is key for our broadcast figures, and we have to sacrifice something and sadly, the East Coast of America is that,” Prazer said.

10 p.m. in Las Vegas is 6 a.m. in London and 10 a.m. in Abu Dhabi. Those aren’t exactly peak viewing hours—but are more accessible than if the race started at around primetime in the U.S. A 5 p.m. Pacific Time start would be 1 a.m. in London and 5 a.m. in Abu Dhabi.

With two races left on the calendar, 2024 F1 viewership on ESPN, ESPN2, and ABC has averaged 1.08 million, down from the 1.1 million full-year average last year. It’s also down about 11% versus the 1.21 million average in 2022, which is still the record.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.

WNBA Struggling to Prevent Repeat Dildo Incidents

The league appears to have no answers to the copycats plaguing games.
Tennessee Volunteers forward Igor Miličić Jr. (7) guards Houston Cougars guard Emanuel Sharp (21) during the second half of a game Sunday, March 30, 2025, during the Elite Eight round of the NCAA March Madness tournament at Lucas Oil Stadium in Indianapolis. Houston defeated Tennessee 69-50.

Sportsbooks Still Hesitant to Dive Into Prediction Markets

Sports betting giants are all monitoring the controversial space.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
DiJonai Carrington
August 7, 2025

This WNBA Trade Deadline Could Be League’s Last Snoozer

A new CBA could give GMs more flexibility.
August 7, 2025

LAFC’s Record Son Deal Brings Global Buzz and Local Pride

Los Angeles has the largest Korean community in the country.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Apr 6, 2025; Miami, Florida, USA; Marc Leishman (center) celebrates with his teammates after winning the final round of the LIV Golf Miami golf tournament at Trump National Doral.
August 7, 2025

Trump Golf Courses Secure 2026 Stops on LIV, PGA

For the fifth consecutive year, LIV golf returns to a Trump course.
August 7, 2025

More Dildo Throwing During WNBA Games Leads to Second Arrest

The 18-year-old threw a dildo that hit another fan and his young niece.
August 7, 2025

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.
August 6, 2025

US Open Breaks Prize Money Record, Still Leads All Grand Slams

The total 2025 US Open prize money is $85 million.