\r\n\r\nKey discussion points include:\r\n\r\n\r\n\r\n\r\n\r\n \tEvaluating Performance and Success\r\n \tBest Practices for Brands and Publishers\r\n \tBeyond the Inbox: How to Engage Subscribers\r\n\r\n","speakers":4,"speakers_0_name":"Adam White","speakers_0_role":"CEO and Co-founder","speakers_0_company":"Front Office Sports","speakers_0_photo":64162,"speakers_1_name":"Becca Sherman","speakers_1_role":"COO","speakers_1_company":"Workweek","speakers_1_photo":64163,"speakers_2_name":"Tim Huelskamp","speakers_2_role":"CEO","speakers_2_company":"1440 Media","speakers_2_photo":64165,"speakers_3_name":"Kerry Flynn","speakers_3_role":"Media Deals Reporter","speakers_3_company":"Axios","speakers_3_photo":64166,"event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","pre_logo_text":"","logo_dark":121424,"logo_light":121430,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","card_image":121294}},"postID":70495,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\n \tAdam White, CEO and Co-founder, Front Office Sports\r\n \tBecca Sherman, COO, Workweek\r\n \tTim Huelskamp, CEO, 1440 Media\r\n\r\n\r\n\r\n\r\n\r\nKey discussion points include:\r\n\r\n\r\n\r\n\r\n\r\n \tEvaluating Performance and Success\r\n \tBest Practices for Brands and Publishers\r\n \tBeyond the Inbox: How to Engage Subscribers\r\n\r\n","speakers":4,"speakers_0_name":"Adam White","speakers_0_role":"CEO and Co-founder","speakers_0_company":"Front Office Sports","speakers_0_photo":64162,"speakers_1_name":"Becca Sherman","speakers_1_role":"COO","speakers_1_company":"Workweek","speakers_1_photo":64163,"speakers_2_name":"Tim Huelskamp","speakers_2_role":"CEO","speakers_2_company":"1440 Media","speakers_2_photo":64165,"speakers_3_name":"Kerry Flynn","speakers_3_role":"Media Deals Reporter","speakers_3_company":"Axios","speakers_3_photo":64166,"event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","pre_logo_text":"","logo_dark":121424,"logo_light":121430,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","card_image":121294}},"postID":70495,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nModerated by Axios Media Deals Reporter Kerry Flynn, panelists include:\r\n\r\n\r\n\r\n\r\n\r\n \tAdam White, CEO and Co-founder, Front Office Sports\r\n \tBecca Sherman, COO, Workweek\r\n \tTim Huelskamp, CEO, 1440 Media\r\n\r\n\r\n\r\n\r\n\r\nKey discussion points include:\r\n\r\n\r\n\r\n\r\n\r\n \tEvaluating Performance and Success\r\n \tBest Practices for Brands and Publishers\r\n \tBeyond the Inbox: How to Engage Subscribers\r\n\r\n","speakers":4,"speakers_0_name":"Adam White","speakers_0_role":"CEO and Co-founder","speakers_0_company":"Front Office Sports","speakers_0_photo":64162,"speakers_1_name":"Becca Sherman","speakers_1_role":"COO","speakers_1_company":"Workweek","speakers_1_photo":64163,"speakers_2_name":"Tim Huelskamp","speakers_2_role":"CEO","speakers_2_company":"1440 Media","speakers_2_photo":64165,"speakers_3_name":"Kerry Flynn","speakers_3_role":"Media Deals Reporter","speakers_3_company":"Axios","speakers_3_photo":64166,"event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","pre_logo_text":"","logo_dark":121424,"logo_light":121430,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","card_image":121294}},"postID":70495,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nJoin us Wednesday, April 13 at 1 p.m. ET for a conversation with leaders of newsletter-first publishers who share how the inbox has evolved into one of the most powerful marketing tools for brands and one of the best channels for developing a stronger relationship with consumers.\r\n\r\n\r\n\r\n\r\n\r\nModerated by Axios Media Deals Reporter Kerry Flynn, panelists include:\r\n\r\n\r\n\r\n\r\n\r\n \tAdam White, CEO and Co-founder, Front Office Sports\r\n \tBecca Sherman, COO, Workweek\r\n \tTim Huelskamp, CEO, 1440 Media\r\n\r\n\r\n\r\n\r\n\r\nKey discussion points include:\r\n\r\n\r\n\r\n\r\n\r\n \tEvaluating Performance and Success\r\n \tBest Practices for Brands and Publishers\r\n \tBeyond the Inbox: How to Engage Subscribers\r\n\r\n","speakers":4,"speakers_0_name":"Adam White","speakers_0_role":"CEO and Co-founder","speakers_0_company":"Front Office Sports","speakers_0_photo":64162,"speakers_1_name":"Becca Sherman","speakers_1_role":"COO","speakers_1_company":"Workweek","speakers_1_photo":64163,"speakers_2_name":"Tim Huelskamp","speakers_2_role":"CEO","speakers_2_company":"1440 Media","speakers_2_photo":64165,"speakers_3_name":"Kerry Flynn","speakers_3_role":"Media Deals Reporter","speakers_3_company":"Axios","speakers_3_photo":64166,"event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","pre_logo_text":"","logo_dark":121424,"logo_light":121430,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","card_image":121294}},"postID":70495,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nThe inbox has eclipsed the homepage as consumers’ go-to source for digital content. On average, 28% of work time is spent on email. We obsessively check email over 11 times per hour with 84% of us having inboxes hover in the background and 70% of us opening emails within the first six seconds upon receipt.\r\n\r\n\r\n\r\n\r\n\r\nJoin us Wednesday, April 13 at 1 p.m. ET for a conversation with leaders of newsletter-first publishers who share how the inbox has evolved into one of the most powerful marketing tools for brands and one of the best channels for developing a stronger relationship with consumers.\r\n\r\n\r\n\r\n\r\n\r\nModerated by Axios Media Deals Reporter Kerry Flynn, panelists include:\r\n\r\n\r\n\r\n\r\n\r\n \tAdam White, CEO and Co-founder, Front Office Sports\r\n \tBecca Sherman, COO, Workweek\r\n \tTim Huelskamp, CEO, 1440 Media\r\n\r\n\r\n\r\n\r\n\r\nKey discussion points include:\r\n\r\n\r\n\r\n\r\n\r\n \tEvaluating Performance and Success\r\n \tBest Practices for Brands and Publishers\r\n \tBeyond the Inbox: How to Engage Subscribers\r\n\r\n","speakers":4,"speakers_0_name":"Adam White","speakers_0_role":"CEO and Co-founder","speakers_0_company":"Front Office Sports","speakers_0_photo":64162,"speakers_1_name":"Becca Sherman","speakers_1_role":"COO","speakers_1_company":"Workweek","speakers_1_photo":64163,"speakers_2_name":"Tim Huelskamp","speakers_2_role":"CEO","speakers_2_company":"1440 Media","speakers_2_photo":64165,"speakers_3_name":"Kerry Flynn","speakers_3_role":"Media Deals Reporter","speakers_3_company":"Axios","speakers_3_photo":64166,"event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","pre_logo_text":"","logo_dark":121424,"logo_light":121430,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","card_image":121294}},"postID":70495,"postFormat":"standard"}; dataLayer.push( dataLayer_content );

The Inbox Is The New Homepage: How to Optimize Newsletters to Drive Results

July 11, 2025 | 11:37 PM EDT
The inbox has eclipsed the homepage as consumers’ go-to source for digital content. On average, 28% of work time is spent on email. We obsessively…
Watch now
Presented by

About The Event

The inbox has eclipsed the homepage as consumers’ go-to source for digital content. On average, 28% of work time is spent on email. We obsessively check email over 11 times per hour with 84% of us having inboxes hover in the background and 70% of us opening emails within the first six seconds upon receipt.

Join us Wednesday, April 13 at 1 p.m. ET for a conversation with leaders of newsletter-first publishers who share how the inbox has evolved into one of the most powerful marketing tools for brands and one of the best channels for developing a stronger relationship with consumers.

Moderated by Axios Media Deals Reporter Kerry Flynn, panelists include:

  • Adam White, CEO and Co-founder, Front Office Sports
  • Becca Sherman, COO, Workweek
  • Tim Huelskamp, CEO, 1440 Media

Key discussion points include:

  • Evaluating Performance and Success
  • Best Practices for Brands and Publishers
  • Beyond the Inbox: How to Engage Subscribers

Speakers

Adam White
CEO and Co-founder
Front Office Sports
Becca Sherman
COO
Workweek
Tim Huelskamp
CEO
1440 Media
Kerry Flynn
Media Deals Reporter
Axios

Watch now