How to Improve the Fan Experience at the Stadium and Online

The global market for professional sports is expected to top $181 billion in 2022 and the most valuable sports franchises are worth upwards of $5 billion each. The best sports organizations in the industry now operate entertainment businesses, and the first priority is to give the fans what they want – while simultaneously growing revenue and innovating.

Today however, the needs and wants of consumers are constantly evolving. Now more than ever, sports organizations are staying ahead of the game by using sales and marketing automation to engage fans, gain insights, and streamline operations.

In our next webinar, How to Improve the Fan Experience at the Stadium and Online, presented by Salesforce Marketing Cloud, we’ll hear from three representatives from three professional sports organizations about how they use Salesforce to:

• Personalize the digital experience and drive engagement.
• Improve and automate marketing programs to sell more tickets.
• Collect and use data to keep a finger on the pulse of fans.
• Promote the stadium as an entertainment destination and improve the in-person experience.
• Grow relationships everywhere fans interact with the franchise.
• And more!

Register here and join us on September 14 at 1 p.m. ET.