Future of Sports: Sponsorship

Sponsorships are essential in the business of sports.

Brands that align with sports entities get a platform to reach a massive and highly-engaged audience and the goodwill that comes with associating with the most beloved entertainment properties in the world. On the other side, teams, leagues, and players see financial gains that keep their companies thriving and bring new eyes to sports at the same time. 

But sponsorships are about more than money. They facilitate opportunities to invest in the community and they produce iconic campaigns, images, and relationships that often impact popular culture for decades to come. 

In the Future of Sports: Sponsorships virtual summit, we’ll discuss the pivotal role that sponsors play across the entire business of sports, how sports organizations find the right partners, what makes brands want to collaborate with athletes and more.