Bet On Women: Unlocking the Potential of Women’s Sport

April 16, 2024 | 3:54 PM EDT
The growth in women’s sport and what it means for marketers
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About The Event

According to YouGov’s Women in Sport Report 2021, the global public is almost twice as likely to watch men’s sports as women’s.

‘Supply-side’ issues are the main factors in deterring consumers from engaging in women’s sport – including low levels of media coverage, a lack of marketing, and a lack of information or knowledge around women’s sport.

There is tremendous opportunity for broadcast networks, teams, leagues, and brands to unlock the potential of women’s sport.

In our latest webinar, Stephanie Connolly (FOS) sits down with Georgie Webb (YouGov), Leah Royer (Monumental Sports & Entertainment), and Adrienne Barber (Major League Soccer), to discuss growth in women’s sport and what it means for marketers.

In this webinar you will learn:

  • What new data about consumer trends mean for the future of women’s sport
  • What attracts its followers; and what obstacles are in the way
  • How to partner with women’s sport in a way that serves your organization and women’s sport as a whole


Georgie Webb
Head of Client Service
YouGov Sport
Leah Royer
Sr. Director of Business Intelligence
Monumental Sports & Entertainment
Adrienne Barber
VP of Properties and Events
Major League Soccer
Stephanie Connolly
Head of Marketing

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