Saturday September 30, 2023

Even in Retirement, Brady a Huge Draw for Coming NFL Season

  • Tom Brady is showing his impact on the NFL through secondary ticket prices.
  • The game where he will be honored by the New England Patriots is the season's biggest draw.
Patriot fans taking in an NFL game.
Paul Rutherford-USA TODAY Sports
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
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September 29, 2023 | Podcast
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The NFL season is still three months away, but certain matchups are already hot commodities. 

Even in retirement, Tom Brady has a strong pull on demand for NFL games: The most expensive game on the secondary market is the New England Patriots’ home opener against the Philadelphia Eagles, where Brady is expected to be honored. Fans are paying $1,054.22 on average for seats, according to Logitix.

Brady’s influence is visible in another way: The Tampa Bay Buccaneers have seen a 41% drop in demand for their games with the legend no longer playing quarterback for their team.

The Brady commemoration game makes the Patriots the home team with the highest demand at an average price of $563.82. 

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However, the Las Vegas Raiders are close behind at $544.88, and seven of the top 10 most desired games are at their Allegiant Stadium. Brady recently reached an agreement to become a minority owner of the Raiders, pending NFL approval.

Allegiant is also hosting Super Bowl LVIII in February 2024.

There is a wide gap from the Raiders to the third top home team, the San Francisco 49ers, who have an average secondary-market home-game ticket of $383.28. Meanwhile, the Philadelphia Eagles, fresh off their run to the Super Bowl, are seeing a surge in interest with a 97% leap in secondary ticket prices.

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Front Office Sports Today

Donovan McNabb and the State of Football


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