ESPN Reportedly Shopping X Games

    • ESPN started the extreme sports competition 25 years ago to draw in younger viewers.
    • A sale of the X Games would likely bring in approximately $50 million.

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ESPN is reportedly shopping the X Games, the extreme sports franchise it started 25 years ago to draw in younger viewers. The 2021 edition begins today in Aspen.

A sale of the X Games would likely bring in approximately $50 million.

ESPN is said to be reassessing which assets it needs in order to keep its cable viewership strong or potentially draw in subscribers to its streaming network ESPN+.

Other live sports networks have recently made moves to strengthen their streaming content:

  • NBC is shutting down cable network NBCSN, transitioning sports content to its other cable networks and its streaming service Peacock.
  • FuboTV recently acquired the sportsbook Vigtory as it looks to bolster its sports betting offerings. 

ESPN’s remains a cash cow for Disney, but the Mouse has committed $40 billion to sports content over the next few years and needs to ensure a continued return on investment.

If it doesn’t, there is speculation Disney could shed ESPN as cable continues its decline.