ESPN Launches NFTs with Brady’s Autograph

Tom Brady has a new teammate: ESPN.

The Disney-owned sports media giant is launching its first NFTs with Autograph, the Web3 venture co-founded by Brady. The two companies announced a multiyear deal on Wednesday.

The first release will be a set of NFTs based on the Brady-focused docuseries “Man in the Arena,” which initially came out on ESPN+ and is now available on Disney+ and Hulu as well.

The NFTs will range from $100 to $500.

• Religion of Sports, Brady’s production company, produced “Man in the Arena” and collaborated with Autograph on the NFT design.
• A second collection titled “Back in the Arena” will drop along with the series’ 10th episode.
• The NFTs are being sold through DraftKings Marketplace, which inked a long-term partnership with Autograph in July 2021.

High-Value Autograph

In January, Autograph announced it raised $170 million in a Series B round led by Andreessen Horowitz and Kleiner Perkins. The company brought in $35 million in its Series A in July 2021.

The company has targeted high-profile athletes such as Simone Biles, Naomi Osaka, Tiger Woods, and Derek Jeter.

Religion of Sports is looking to raise $50 million at a $100 million valuation.