• Loading stock data...
Tuesday, January 6, 2026

ESPN Income Down As Subscribers Fall, but Flagship Launch Looms

As expectations continue to climb for ESPN’s forthcoming direct-to-consumer streaming service, the network has some near-term financial hurdles to overcome. 

Apr 16, 2023; Houston, Texas, USA; General view of an ESPN microphone before the game between the Houston Astros and the Texas Rangers at Minute Maid Park. Mandatory Credit: Troy Taormina-Imagn Images
Troy Taormina-Imagn Images

ESPN parent company Disney has plenty of optimism for the next year, despite rising economic headwinds, but the near term is still somewhat choppy for the sports media giant.

Disney said Wednesday that it grew revenue 7% to $23.6 billion in its second fiscal quarter that ended March 29, and increased its operating income by 15% to $4.4 billion. Perhaps more importantly, the company also said it is raising its guidance for fiscal 2025, with adjusted earnings projected to rise 16%, and by 18% within its sports operations.

That stance notably differs from several other companies, including some with significant sports ties, that have paused or lowered their financial guidance in the wake of a tariff-fueled trade war initiated by U.S. President Donald Trump. 

“Following an excellent first half of the year, we have a lot more to look forward to,” said Disney CEO Bob Iger, referring in part to the forthcoming debut of ESPN’s direct-to-consumer streaming service.

ESPN, however, had a more mixed report for the latest quarter. Domestic revenue rose 7% to $4.2 billion, but operating income fell 17% to $648 million, with earnings particularly hit by increased rights and production costs for the newly expanded College Football Playoff, as well as the timing of the 2024 NFL regular-season schedule. The network additionally took a write-down in the quarter related to the shuttering of Venu Sports in January. Disney previously said those costs would be about $50 million

The ESPN+ streaming service, meanwhile, ended the quarter with 24.1 million paid subscribers, down 3% from the end of 2024 and equal to the level it reached in mid-2022. ESPN+ has been essentially flat in subscribers since then, suggesting it may have hit a ceiling as more sports content shows up in Disney+. The advertising market there, and on the other Disney streaming services, also faces greater competition, though ESPN overall saw a 29% bump in domestic ad sales during the quarter. 

“We continue, as we go into the upfront season, to see robust demand for advertising,” said Disney senior EVP and CFO Hugh Johnston. “One place that continues to be a bit more challenged is on the DTC side, not driven by demand, but driven by supply as we have new entrants into the marketplace.”

Flagship Talk

Disney also continues aggressive preparation for the ESPN DTC streaming service, currently carrying the working name of “Flagship.” The actual name of the service, as well as pricing, will be revealed next week—which is also a frenetic period in which each of the major U.S. media companies make upfront presentations to advertisers. 

“The plan would be to basically be somewhat agnostic from a subscriber perspective so that we can still do our best to preserve the [linear] multichannel ecosystem,” Iger said. “At the same time, obviously, we want to grow our DTC business. The difference is that the ESPN linear service, if that’s all the consumer chooses to watch, will not have the bells and whistles and those additional features that the DTC service will have.”

Disney shares surged by 11% in Wednesday trading amid the bullish outlook, closing at $102.09 per share and helping to recoup losses seen over the past two months amid the tariff disputes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 8, 2025; Inglewood, California, USA; ESPN sideline reporter Laura Rutledge (left) interviews Los Angeles Chargers quarterback Justin Herbert (10) after the game against the Philadelphia Eagles at SoFi Stadium.

Laura Rutledge Opens Up on Justin Herbert and Viral Sugar Bowl Sprint

“I did not know that anybody was going to be filming that.”

From CFP to Non-Playoff Bowls, U.S. Audiences Want Even More CFB

Bowl games across the sport are showing audience increases.

Hockey In Florida was Once a Risk. Now It’s Thriving

Hockey in Florida was once seen as a risk. Now, it’s thriving.
exclusive

Jason Benetti Is Leading Candidate to Be NBC’s Top MLB Voice

His contract is not up until later this year.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN, ABC Still Dark on YouTube TV As Cowboys ‘MNF’ Game Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Blue Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Bets Big on Chiefs-Bills Rivalry As AFC Landscape Changes

Big viewership likely awaits the revival of the NFL rivalry.