• Loading stock data...
Friday, April 3, 2026

ESPN+ Embraces Paywalls

  • Sports Illustrated is the latest media outlet to put up a paywall on its online content.
  • ESPN has been leaning more into the model as well.
ESPN+

The scores are free, but the analysis will cost you.

Last week, Disney announced impressive growth of its streaming and subscription businesses, which have helped keep the company profitable while it waits to fully reopen its famous amusement parks.

Disney+ got the bulk of attention as it closes in on 100 million subscribers, but the earnings report also showed significant growth for ESPN+, which now has 12.1 million subscribers — almost double the 6.6 million it had a year ago.

The company has sought to grow its subscriber base by placing more of its ESPN.com writers behind the ESPN+ paywall.

ESPN put all of its analytical sports writing behind the ESPN+ paywall in November, which affected 23 high-profile writers such as fantasy football analyst Matthew Berry and NBA writer Zach Lowe.

Many of the company’s writers were already exclusive to ESPN+ after the streaming service absorbed ESPN Insider subscribers in 2018, but the November reorg doubled the amount of ESPN+ exclusive writers.

Similarly, Sports Illustrated — which sold to Authentic Brands Group for $110 million in 2019 — introduced a paywall earlier this month.

In general, paywalls have been posited as a potential savior for media outlets in a volatile industry. A reported 76% of U.S. newspapers had paywalls in 2019, up from 60% two years earlier.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dan Orlovsky's son, Madden, appears on NFL Live

Dan Orlovsky Opens Up on Autistic Son’s ‘NFL Live’ Appearance

The 14-year-old wants to be an artist for the Walt Disney Co.
Oct 4, 2025; Spokane, WA, USA; ESPN college basketball analyst Sean Farnham emcees during Numerica Kraziness in the Kennel at the McCarthey Athletic Center

ESPN Making Wooden Award Ceremony More Like Heisman

This year’s award winner will be revealed live in Los Angeles.
Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter

How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans

ESPN has high hopes for two of NFL Network’s biggest stars.
exclusive

Jones, Medcalf Leaders to Replace Clinton Yates on ESPN Radio

Jones and Medcalf currently host a Sunday morning ESPN Radio show.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Taylor Zarzour

3 Questions With the New Radio Voice of the Masters

Taylor Zarzour is filling in for Mike Tirico on SiriusXM this year.
April 2, 2026

Amazon Drags the Masters Into the Streaming Era

Prime Video’s coverage means more streaming, viewing hours, and on-air talent.
April 2, 2026

MLB’s Deals With Netflix and NBC Off to Strong Ratings Start

The audience figure formed part of a big opening week for the league. 
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 1, 2026

McAfee: Masters ‘Told Us to Go to Hell’ on Show Pitch—Three Times

McAfee is a fan of Jason Kelce’s role at Augusta National.
Feb 27, 2026; Indianapolis, IN, USA; The NFL Network logo on the field during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images
April 1, 2026

Business as Usual at NFL Network as ESPN Era Begins

There were no noticeable on-air changes for NFL Network on Wednesday.
May 7, 2024; St. Louis, Missouri, USA; New York Mets relief pitcher Adam Ottavino (0) pitches against the St. Louis Cardinals during the ninth inning at Busch Stadium. Mandatory Credit: Jeff Curry-USA TODAY Sports
exclusive
April 1, 2026

Adam Ottavino Joins Revamped ESPN MLB Lineup

The 15-year MLB vet spent the past four seasons with the Mets.
April 1, 2026

Pegula, WTA Stars Eye Live Podcast Shows at Tournaments

The show hosted by Jessica Pegula and Madison Keys is growing.