• Loading stock data...
Tuesday, March 24, 2026

ESPN+ Embraces Paywalls

  • Sports Illustrated is the latest media outlet to put up a paywall on its online content.
  • ESPN has been leaning more into the model as well.
ESPN+

The scores are free, but the analysis will cost you.

Last week, Disney announced impressive growth of its streaming and subscription businesses, which have helped keep the company profitable while it waits to fully reopen its famous amusement parks.

Disney+ got the bulk of attention as it closes in on 100 million subscribers, but the earnings report also showed significant growth for ESPN+, which now has 12.1 million subscribers — almost double the 6.6 million it had a year ago.

The company has sought to grow its subscriber base by placing more of its ESPN.com writers behind the ESPN+ paywall.

ESPN put all of its analytical sports writing behind the ESPN+ paywall in November, which affected 23 high-profile writers such as fantasy football analyst Matthew Berry and NBA writer Zach Lowe.

Many of the company’s writers were already exclusive to ESPN+ after the streaming service absorbed ESPN Insider subscribers in 2018, but the November reorg doubled the amount of ESPN+ exclusive writers.

Similarly, Sports Illustrated — which sold to Authentic Brands Group for $110 million in 2019 — introduced a paywall earlier this month.

In general, paywalls have been posited as a potential savior for media outlets in a volatile industry. A reported 76% of U.S. newspapers had paywalls in 2019, up from 60% two years earlier.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tiger Woods of Jupiter Links GC watches his team against Boston Common Golf during TGL match at SoFi Center on March 17, 2026, in Palm Beach Gardens, Florida.

ESPN Ramps Up Coverage For Tiger Woods TGL Return

Tiger Woods won’t be hard to find on ESPN airwaves on Tuesday.
NFL Commissioner Roger Goodell and Green Bay Packers alumni welcome fans to the 2025 NFL Draft before the first round on Thursday, April 24, 2025, at Lambeau Field in Green Bay, Wisconsin. The draft runs through April 26.
exclusive

NFL Network to Continue Draft Broadcast Under ESPN

NFL Network has produced its own draft broadcast since 2006.
Ben Strauss

Ben Strauss Discusses WaPo Layoff, His New Role at ESPN

The longtime media reporter was laid off while covering the Super Bowl.

March Madness Fuels the Push Toward More Screens, More Games

This year, there are even more multiview options available.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
Jan 12, 2026; Pittsburgh, PA, USA; Pittsburgh Steelers head coach Mike Tomlin before an AFC Wild Card Round game against the Houston Texans at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images
exclusive

Mike Tomlin Signs With Sports Media Agency The Montag Group

Tomlin is widely regarded as one of the top media free agents.
Jun 29, 2024; Harrison, New Jersey, USA; Apple TV commentator Taylor Twellman reports from the pitch before the match between the New York Red Bulls and D.C. United at Red Bull Arena. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
exclusive
March 24, 2026

Taylor Twellman Joins Yahoo Sports for World Cup

Twellman will regularly appear on multiple shows, including Yahoo Sports Daily.
March 24, 2026

Yankees RSN Bucks Trend Amid Ongoing Industry Pullback

Despite industry pressures, the regional sports network adds to its programming.
Sponsored

Why Capital Is Flooding Into Women’s Soccer

Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
Feb 17, 2024; Houston, Texas, USA; Basketball analyst Bill Raftery before the game between the Houston Cougars and the Texas Longhorns at Fertitta Center. Mandatory Credit: Troy Taormina-USA TODAY Sports
March 24, 2026

‘Onions!’ and All: Bill Raftery Still Steals March Madness

The 82-year-old remains on top of his game.
Spotify
March 23, 2026

Spotify Lays Off 15 Employees, Including Ringer Staffers

The layoffs impacted 3% of Spotify’s podcast division.
March 23, 2026

March Madness Tips Off With Record 9.8M Opening Day Viewers

Games on CBS, TNT, TBS, and truTV were up 6% from last year.
Apr 13, 2025; Augusta, Georgia, USA; Rory McIlroy plays his shot from the 14th tee during the final round of the Masters Tournament at Augusta National Golf Club.
March 23, 2026

Inside Augusta National’s Latest ‘Masters Perfect’ Upgrades

This spring, golf fans are being wowed by the latest feat from the club.