Saturday, May 23, 2026

ESPN+ Embraces Paywalls

  • Sports Illustrated is the latest media outlet to put up a paywall on its online content.
  • ESPN has been leaning more into the model as well.
ESPN+

The scores are free, but the analysis will cost you.

Last week, Disney announced impressive growth of its streaming and subscription businesses, which have helped keep the company profitable while it waits to fully reopen its famous amusement parks.

Disney+ got the bulk of attention as it closes in on 100 million subscribers, but the earnings report also showed significant growth for ESPN+, which now has 12.1 million subscribers — almost double the 6.6 million it had a year ago.

The company has sought to grow its subscriber base by placing more of its ESPN.com writers behind the ESPN+ paywall.

ESPN put all of its analytical sports writing behind the ESPN+ paywall in November, which affected 23 high-profile writers such as fantasy football analyst Matthew Berry and NBA writer Zach Lowe.

Many of the company’s writers were already exclusive to ESPN+ after the streaming service absorbed ESPN Insider subscribers in 2018, but the November reorg doubled the amount of ESPN+ exclusive writers.

Similarly, Sports Illustrated — which sold to Authentic Brands Group for $110 million in 2019 — introduced a paywall earlier this month.

In general, paywalls have been posited as a potential savior for media outlets in a volatile industry. A reported 76% of U.S. newspapers had paywalls in 2019, up from 60% two years earlier.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The University of Alabama showed off renovations to Bryant Denny Stadium Thursday, Oct. 1, 2020. Sports Illustrated covers decorate the walls inside the new press box. [Staff Photo/Gary Cosby Jr.]

Sports Illustrated Defends Its Standards After Plagiarism Incident

SI removed its prediction-markets affiliate following accusations of plagiarism.
Jan 10, 2026; Charlotte, NC, USA; Los Angeles Rams quarterback Matthew Stafford (9) drops back to pass against the Carolina Panthers in the first half during the NFC Wild Card Round game at Bank of America Stadium.

The Haves and Have-Nots of the 2026–27 NFL Schedule

Five teams have no primetime appearances scheduled in 2026.
Jan 17, 2026; Denver, CO, USA; Buffalo Bills quarterback Josh Allen (17) runs against Denver Broncos linebacker Karene Reid (47) during the second quarter of an AFC Divisional Round playoff game at Empower Field at Mile High.

NFL Schedule Leans Further Into Holidays, Streaming Expansion

The upcoming slate features several notable changes from 2025.

Featured Today

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
May 16, 2026; Los Angeles, California, USA; Ronda Rousey (blue gloves) celebrates defeating Gina Carano (red gloves) after a women's featherweight bout at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

How Jake Paul’s MVP Plans to Build on Netflix MMA Debut

Saturday’s debut averaged 12.4 million viewers on Netflix.
May 20, 2026

NHL Playoffs Deliver Record Second-Round Ratings for ESPN, TNT

The Canadiens-Sabres series brought additional audience milestones.
May 21, 2026

CBS, TNT Sports Parents Face New Merger Scrutiny by Lawmakers

A group of six U.S. senators raises concerns about the proposed megadeal.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Racin' With The Boys
exclusive
May 20, 2026

‘Bussin’ With the Boys’ Launching New NASCAR Show

Peyton Manning’s Omaha Productions will produce the show.
May 19, 2026

NFL Pushes Back on Criticism Over TV and Streaming Deals

The league remains steadfast in its overall media approach.
May 19, 2026

Is Sports Coverage the Solution to ‘Google Zero’?

The glossy mag is betting sports coverage can arrest a traffic decline.
Oklahoma City, OK - May 22, 2025 - Paycom Center: Shams Charania at NBA Countdown during game 2 of the 2025 Western Conference finals.
May 19, 2026

Shams Charania’s MVP Scoop Highlights NBA-NFL Differences

It’s hard to imagine such a scoop happening in the NFL.