• Loading stock data...
Wednesday, March 4, 2026

ESPN+ Embraces Paywalls

  • Sports Illustrated is the latest media outlet to put up a paywall on its online content.
  • ESPN has been leaning more into the model as well.
ESPN+

The scores are free, but the analysis will cost you.

Last week, Disney announced impressive growth of its streaming and subscription businesses, which have helped keep the company profitable while it waits to fully reopen its famous amusement parks.

Disney+ got the bulk of attention as it closes in on 100 million subscribers, but the earnings report also showed significant growth for ESPN+, which now has 12.1 million subscribers — almost double the 6.6 million it had a year ago.

The company has sought to grow its subscriber base by placing more of its ESPN.com writers behind the ESPN+ paywall.

ESPN put all of its analytical sports writing behind the ESPN+ paywall in November, which affected 23 high-profile writers such as fantasy football analyst Matthew Berry and NBA writer Zach Lowe.

Many of the company’s writers were already exclusive to ESPN+ after the streaming service absorbed ESPN Insider subscribers in 2018, but the November reorg doubled the amount of ESPN+ exclusive writers.

Similarly, Sports Illustrated — which sold to Authentic Brands Group for $110 million in 2019 — introduced a paywall earlier this month.

In general, paywalls have been posited as a potential savior for media outlets in a volatile industry. A reported 76% of U.S. newspapers had paywalls in 2019, up from 60% two years earlier.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

With New NFL Rights Talks, Price Hikes Will ‘Pass to Consumers’

An analysis concludes the NFL is significantly underpriced relative to the NBA.

ESPN Exec: Caitlin Clark Is ‘Gateway Drug’ to Women’s Sports 

ESPN said Clark drew fans but growth extends beyond her star power.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots quarterback Drake Maye (10) against the Seattle Seahawks during Super Bowl LX at Levi's Stadium.

NFL Is ‘Linchpin Holding’ Cable Bundle Together: Bank of America

The league’s upcoming renegotiations bring heightened risk for networks.
The Savannah Bananas played the Texas Tailgaters at Great American Ballpark on Friday June 13, 2025. The game included music, dancing, non-baseball games, backflips and featured Reds players like Todd Frazier, Bronson Arroyo and Sean Casey. The Bananas will play the Texas Tailgaters again on Saturday to a packed Great American Ballpark.

Why Savannah Bananas Are Expanding Their ESPN Deal

The new deal will see ESPN platforms air 25 Bananas games in 2026.

Featured Today

Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.

Record Number of MLB Stars in WBC Fuels Viewership Expectations

The international tournament features a record number of all-stars.
March 3, 2026

Tigers, Red Wings Get New TV Home With Detroit SportsNet Launch

The Detroit venture is the latest in a series of team-based moves.
Mar 15, 2024; Las Vegas, NV, USA; FS1 announcer Jason Benetti during the game between the Colorado Buffaloes and the Washington State Cougars at T-Mobile Arena. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive
March 4, 2026

Sources: NBC Taps Jason Benetti As Top MLB Announcer

Benetti was previously with Fox and will retain his role on Tigers broadcasts.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Jamie Little interviews Michael Jordan
March 3, 2026

How Fox’s Jamie Little Became the Michael Jordan Whisperer

The Fox Sports pit reporter has become Michael Jordan’s go-to NASCAR interviewer.
CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. Photo:
March 2, 2026

Paramount Plans to Merge Streaming Service with HBO Max After WBD Deal..

The combined service will start with about 200 million subscribers.
Speaking to Front Office Sports, Chad 'Ochocinco' Johnson revealed why he stood by Shannon Sharpe following his sexual assault allegations.
March 2, 2026

Chad ‘Ochocinco’ Johnson Reveals Why He Stood by Shannon Sharpe

Johnson said sticking by the Hall of Fame tight end was “an easy decision.”
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.
February 28, 2026

How Much of UFC White House Bonanza Will Air on CBS?

Dana White publicly indicated the show will have a presence on CBS.