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Coming Soon to A Theater Near You: The College Football Playoff

  • ESPN to Screen CFP Semifinals, National Championship in Theaters.
  • 75 Cinemark Theaters Will Show National Championship.
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Could Promotion-Relegation work in College Football?

The proposal aims to create an exciting media product while reducing travel for non-football sports.
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September 21, 2023 | Podcast
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Football fans can catch the College Football Playoff on the big screen.

For the second year in a row, ESPN is teaming with theater company Cinemark Holdings to screen the CFP semifinals and National Championship in select theaters nationwide. 

The second year of the partnership will feature an expanded number of theaters. 

Approximately 50 theaters nationwide will screen the CFP Vrbo Fiesta Bowl and CFP Chick-fil-A Peach Bowl on Dec. 31. No. 2 Michigan will play No. 3 TCU at the Fiesta Bowl (4 p.m. ET). No. 1 Georgia will play No. 4 Ohio State in the Peach Bowl (8 p.m. ET).  

  • Then ESPN will screen the CFP National Championship in 75 Cinemark theaters on Monday, Jan. 9 (7:30 p.m. ET). All the CFP screenings will include ESPN’s live pre-game studio coverage.
  • College football fans who purchase $10 concession packages can reserve their seats in advance. Some Cinemark locations will offer $5 draft beers for the New Year’s Eve game.

“Cinemark is thrilled to once again offer college football fans an opportunity to watch this year’s most anticipated games in our immersive, shared environment, especially given the enthusiasm we saw in our theaters last year,” said Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer in a statement.

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