• Loading stock data...
Wednesday, September 10, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Elevate On Campus Looks to Become New Player in College Athletics

Elevate on Campus

In the college athletics world, IMG Learfield has been synonymous with dominance in the ticketing space for the better part of a decade.

Whether that is a good thing or not can be left up to you, but starting this fall, another group is looking for some playing time.

Enter Elevate on Campus.

Led by Mark Dyer, Founder and CEO of Taymar Ventures and former senior VP at IMG College, Elevate on Campus is looking to change the way ticket sales providers service and execute for their college athletic clients.

“It starts with the fact that we are going to introduce a new model of the relationship between us, the provider and the athletic departments at these universities. The traditional model in this business was that consultants were paid commission on certain sales, and it had the effect of restricting focus and the areas in which the business could operate; it put consultants in a certain corner. After almost a decade in the business, we are completely changing the model and the relationship, making it much more of a partnership and enabling us to get much better aligned with the objectives of the athletic department with any particular season or sport.”

[mc4wp_form id=”8260″]

As someone who spent the better part of 10 years helping build IMG’s ticketing solutions, Dyer took a year off to build what will now become Elevate on Campus.

Along with the rest of the leadership group at Elevate Sports Ventures, Dyer sees an opportunity to come in and help schools find more efficient ways to sell their tickets at a time when fewer people are willing to shell out the money required to come to games.

With attendance down year over year for 30 of the 40 Power Five teams that opened their season the first weekend of September, Dyer and Elevate on Campus want to help reverse that trend.

“College football has probably never been more popular on TV.  The TV product generates tremendous ratings, interest, and attendance. However, attendance is a growing issue in the sports business overall and college basketball and football are not immune to that trend.  We estimate that 1.5 million seats go unsold in the college football season each weekend. There is room for a new approach to this market, to help the schools sell more seats and get more people on campus enjoying their approach.”

SEE MORE: Oakland A’s Focus on Group Sales Paying Dividends

What does this new approach look like? Being able to package everything that professional sports teams like the San Francisco 49ers and Philadelphia Sixers are using into an offering that is suitable and impactful for a college athletic department.

“The contribution that HBSE is going to be able to make for our client schools is far beyond anything that’s been offered before in the college space,” said Dyer. “When you think about  pricing, analytics and recruiting sales managers and staff, the latest and greatest in technology, this is a resource package that we will bring to bear in the college market with this new start-up.”

Dyer has already set a benchmark of being in business with 15 schools by the end of 2019, and with the University of Kentucky becoming the first school to sign on, they are already one step closer to that goal.

[mc4wp_form id=”8260″]

Like any business, Dyer is expecting bumps in the road, but he is leaning on the mission of the organization to guide them.

“We have a simple mission: to be the best provider in the space, as far as how many schools we have as clients – and the impact that we deliver for those clients. That’s the simple mission.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryder Cup Boost Hitting This Week’s PGA, European Tour Events

The Procore Championship and BMW PGA Championship are benefiting.
Jan 25, 2023; Langley, British Columbia, CAN; Highlights from the CHL Kubota Top Prospects game at the Langley Events Centre

NCAA Hockey Scouts Denied Passes for Crucial Recruiting League

The CHL won’t welcome scouts on passes: “It comes across as petty.”
exclusive

Zohran Mamdani Blasts World Cup Ticket Prices: ‘FIFA Is Becoming the Scalper’

The NYC mayoral candidate wants FIFA to cap resale prices at face value.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

Featured Today

opinion

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
Sponsored

How Sportradar and the NBA Are Shaping the Future of Immersive Fan..

By transforming raw data into tailored, interactive content, Sportradar helps turn the NBA’s enormous fanbase into active participants.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
Sponsored

Trend Report: Chiefs-Chargers, Tobacco Road Rivalry, Nebraska Sellout Streak

According to data from TickPick, some games this week will prove to be wallet-busters, climbing into the four figures.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.