• Loading stock data...
Wednesday, December 4, 2024

ECB Reportedly ‘Closing In’ On 10-Year Media Rights Extension

  • The ECB is “closing in” on signing a lucrative media rights extension with Sky Sports, according to The Times.
  • The current rights, signed in 2017 and running until 2024, reportedly pay out about $289 million annually.
ECB

Following recent financial troubles, the England and Wales Cricket Board has nearly secured a major long-term paycheck.

The ECB is “closing in” on signing a lucrative media rights extension with Sky Sports, according to The Times. The current rights, signed in 2017 and running until 2024, reportedly pay out about $289 million annually.

  • The deal, which would run through 2034, wouldn’t yield much more than the current agreement’s annual price tag.
  • But the decade-long extension is a major plus for the organization.
  • As part of the new deal, the BBC will continue to receive some match rights — and potentially more of The Hundred tournament than the current agreement allows.

One potential snag? Buttoning up the deals with counties, which reportedly want to keep rights to matches Sky Sports doesn’t air so they can partner with social media streamers like Facebook.

Bouncing Back

The ECB is trying to battle back from the major losses it suffered due to the pandemic. For the year ending Jan. 31, 2021, the organization reported losses of $21.1 million

CEO Tom Harrison, who will step down soon, hopes the deal could help stabilize the organization’s financial future, The Times reported.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon’s NFL Black Friday Game Ratings Up 41% From 2023

Amazon Prime Video’s Chiefs-Raiders broadcast averaged 13.51 million viewers.
Feb 11, 2024; Paradise, Nevada, USA; Elon Musk looks on before Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium.

Can Elon Musk’s X Fix Its Rampant Fake Sports News Problem?

Little is known about how X will enforce its new policy aimed at parody accounts.
Nov 2, 2024; Dallas, Texas, USA; Southern Methodist Mustangs head coach Rhett Lashlee leads SMU on to the field before the game between the Southern Methodist Mustangs and the Pittsburgh Panthers at Gerald J. Ford Stadium.

Every Power 4 Championship Game Will Have a Conference Newcomer

Oregon, SMU, Texas, and Arizona State will all play for titles.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.

Lions-Bears Sets Early Thanksgiving TV Record, Still Trails Cowboys

CBS drew an average of 37.4 million viewers for Bears-Lions on Thursday.
December 1, 2024

Cowboys-Giants on Thanksgiving Draws 38.5M, Tops 2024 NFL Ratings

The Giants-Cowboys Thanksgiving afternoon game drew 38.5 million viewers on Fox.
Oct 22, 2023; Tampa, Florida, USA; YouTuber Jimmy Donaldson MrBeast takes photos with fans before a game between the Atlanta Falcons and Tampa Bay Buccaneers at Raymond James Stadium.
December 2, 2024

Ronaldo, Brady Among Athletes Riding MrBeast’s YouTube Success

Jimmy Donaldson, known as MrBeast, has 334 million YouTube subscribers.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Bluesky and Twitter
November 28, 2024

Why Bluesky Is Not a Serious Threat to Sports Twitter

Bluesky recently hit 23 million total users. That doesn’t touch X/Twitter.
May 1, 2024; Los Angeles, California, USA; From left: TNT analysts Reggie Miller and Jamal Crawford, play-by-play announcer Kevin Harland and reporter Allie LaForce during game five of the first round for the 2024 NBA playoffs at Crypto.com Arena.
November 27, 2024

WBD Target of Investor Lawsuit Over Loss of NBA Rights

WBD sued the NBA in July after failing to retain broadcast rights.
November 26, 2024

NBA Passes on Thanksgiving Games, Eyes Black Friday Spotlight

The NBA hasn’t played on Thanksgiving since 2010.
November 25, 2024

Lions Could Turn Tables by Eclipsing Cowboys Ratings on Thanksgiving

The Cowboys and Lions play again on Thanksgiving—in very different positions.