EA’s “Knockout City” The Next Big Thing?

    • “Knockout City” is a team-based multiplayer dodgeball video game.
    • The Electronic Arts title has already reached 5 million players.

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Electronic Arts has turned a recreational classic into a lucrative new venture.

“Knockout City,” a team-based dodgeball video game, appears to be the next big hit for the game publisher.

The title has already amassed 5 million active players since its May 21 release.

  • It’s available on PC, PlayStation, Xbox, and Nintendo Switch.
  • Free-to-play until players reach Level 25.
  • Full versions of the game are available for $19.99 or $29.99 for the deluxe edition.

EA is once again a Fortune 500 company after a 10-year absence from the list, thanks in large part to the success of its sports titles and connected offerings. 

The company generated $5.5 billion in revenue in its fiscal 2020, an 11.9% increase year-over-year. 

Live services alone hit $1.03 billion in revenue in EA’s latest earnings report, a 6% increase compared to the same period a year prior. 

“Ultimate Team” in particular is the category’s bread and butter.

The game mode available across EA’s Madden, FIFA, and NHL franchises brought in $1.62 billion in FY2021, according to the company’s latest 10-K document filing.

“Knockout City,” with its fast-paced competitive gameplay, has quickly earned its place as the hottest new property in the EA ecosystem. Perhaps there was pent-up demand for a new-age dodgeball game?

In the physical world, dodgeball has more than 90 million global participants across 70 nations.