Want more from Front Office Sports
in your search results?
Electronic Arts has turned a recreational classic into a lucrative new venture.
“Knockout City,” a team-based dodgeball video game, appears to be the next big hit for the game publisher.
The title has already amassed 5 million active players since its May 21 release.
- It’s available on PC, PlayStation, Xbox, and Nintendo Switch.
- Free-to-play until players reach Level 25.
- Full versions of the game are available for $19.99 or $29.99 for the deluxe edition.
EA is once again a Fortune 500 company after a 10-year absence from the list, thanks in large part to the success of its sports titles and connected offerings.
The company generated $5.5 billion in revenue in its fiscal 2020, an 11.9% increase year-over-year.
Live services alone hit $1.03 billion in revenue in EA’s latest earnings report, a 6% increase compared to the same period a year prior.
“Ultimate Team” in particular is the category’s bread and butter.
The game mode available across EA’s Madden, FIFA, and NHL franchises brought in $1.62 billion in FY2021, according to the company’s latest 10-K document filing.
“Knockout City,” with its fast-paced competitive gameplay, has quickly earned its place as the hottest new property in the EA ecosystem. Perhaps there was pent-up demand for a new-age dodgeball game?
In the physical world, dodgeball has more than 90 million global participants across 70 nations.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
