Electronic Arts has turned a recreational classic into a lucrative new venture.
“Knockout City,” a team-based dodgeball video game, appears to be the next big hit for the game publisher.
The title has already amassed 5 million active players since its May 21 release.
- It’s available on PC, PlayStation, Xbox, and Nintendo Switch.
- Free-to-play until players reach Level 25.
- Full versions of the game are available for $19.99 or $29.99 for the deluxe edition.
EA is once again a Fortune 500 company after a 10-year absence from the list, thanks in large part to the success of its sports titles and connected offerings.
The company generated $5.5 billion in revenue in its fiscal 2020, an 11.9% increase year-over-year.
Live services alone hit $1.03 billion in revenue in EA’s latest earnings report, a 6% increase compared to the same period a year prior.
“Ultimate Team” in particular is the category’s bread and butter.
The game mode available across EA’s Madden, FIFA, and NHL franchises brought in $1.62 billion in FY2021, according to the company’s latest 10-K document filing.
“Knockout City,” with its fast-paced competitive gameplay, has quickly earned its place as the hottest new property in the EA ecosystem. Perhaps there was pent-up demand for a new-age dodgeball game?
In the physical world, dodgeball has more than 90 million global participants across 70 nations.
