• Loading stock data...
Thursday, June 26, 2025

Sail, Eagles, Sail: Philadelphia Fans Take to the Seas With Themed Cruise

  • More than 4,000 Eagles fans will set sail with 20 current and former players in March 2021 as the team looks to capitalize on the league’s number one traveling fanbase.
  • The team views the cruise as a marketing opportunity in lieu of revenue generator.
The Philadelphia Eagles defeated the Minnesota Vikings 27-16 on Monday, September 20, 2004 at Lincoln Financial Field in Philadelphia, PA.

Next April, Philadelphia Eagles fans could be playing football on a beach in the Bahamas with their favorite players. 

The Eagles contingent will set sail on March 21, 2021, for a seven-day cruise on Royal Caribbean’s Anthem of the Seas in an effort to bring fans closer to the team in the offseason.

“We’re always observing and a large trend for the Eagles fans is they travel,” Catherine Carlson, Eagles senior vice president of revenue and strategy, said. “This whole concept came about as a new and unique way to touch the brand in the offseason and once-in-a-lifetime event for Eagles fans.”

It’s not like Eagles fans need too much amping – a poll from Emory University ranked the Eagles No. 1 in road equity, or the measure of how well teams draw to road games.

The Eagles contracted through a third-party, First Class Cruises, to manage the bookings. Carlson declined to comment on the costs from the team side, but did say it’s more a marketing expense than a revenue opportunity. Carlson said the cruise is widely advertised through billboards and media across Philadelphia.

Tickets for the cruise start at $1,700 and Carlson is anticipating a sellout. 

Cruise lines and travel companies are always looking for new ways to bring on customers and a themed cruise is an interesting way to go about it, Daniel Rabinovich, Virgin Voyages retail and media marketing manager, said. The team side benefits are certainly compelling, Rabinovich said.

“It’s really looking at it as to how can a sports team help captivate more fan loyalty and create more memorable experiences,” Rabinovich said. “They can do that in a lot of ways in the city, but this goes about taking vacation time to meet their heroes and amp up the fans.” 

On the cruise, the Eagles will bring at least 10 alumni as well as 10 current players. Among them will be Hall of Fame safety Brian Dawkins, who will host a live Q&A.

“As we sail away, fans will have an opportunity to mingle with the talent,” Carlson said. “But we’re still working through additional things, like beach parties at CocoCay, the island owned by Royal Caribbean. Imagine playing flag football on the beach with alumni coaches.”

READ MORE: PGA Braces For Party Time With the Return Of The Phoenix Open

The general idea of a theme cruise isn’t novel, and there are dozens of cruises, especially in the music industry and ranging from DJs to country to reggae. Wrestling and bikers also are notable examples.

The Miami Dolphins have also hosted fan cruises, including one this year with partner MSC Cruises. The Houston Texans and New Orleans Saints also have partnerships with Carnival Cruise Lines.

Should the Eagles cruise be successful, Carlson said it’s likely there will be more in the future. She also said there could be incremental opportunities for travel packages within the season. 

Allegiant is looking to offer packages around Las Vegas Raiders games — already offering up a sweepstakes for the 2020 NFL Draft this spring. 

Teams aren’t the only party to benefit from the cruises and travel-related partnerships, Rabinovich said. 

READ MORE: Nashville’s Left Field Restaurant Aims to Draw Fans Year-Round

“It gives a showcase to the fanbase to any given cruise line,” he said. “Now that fanbase will associate with that specific cruise line. As cruise lines, we’re always happy to cater to all sorts of guests, happy to bring on any audience.

“It helps the sports teams with more fan loyalty and engagement and the cruise lines get to align with the teams and fans. It’s a grassroots way to approach sports sponsorships — which are expensive and can get complicated,” he said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 24, 2022; Cleveland, Ohio, USA; Cleveland Browns quarterback Deshaun Watson (4) warms up before the game between the Browns and the New Orleans Saints at FirstEnergy Stadium

Unearthed NFL Arbitration Ruling Raises More Questions Than Answers

The NFL was cleared of collusion, but new questions have emerged.

Tight End U Has Sponsors, Golf, and Taylor Swift. Travel Could Be..

The annual summit is hosted by Travis Kelce, George Kittle, and Greg Olsen.
Dec 31, 2024; Orlando, FL, USA; South Carolina Gamecocks quarterback LaNorris Sellers (16) before the play call against the Illinois Fighting Illini in the fourth quarter at Camping World Stadium.

College QBs Are the Newest VC Investors

Three Division I quarterbacks are investing in a venture fund.
Woody Johnson, primary owner of the New York Jets, is shown, at the Atlantic Health Jets Training Center, Monday, January 27, 2025, in Florham Park.

Premier League’s NFL Ties Deepen As Jets Owner Buys Crystal Palace

John Textor was at risk of running afoul of the UEFA’s ownership rules.

Featured Today

Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.