• Loading stock data...
Sunday, July 13, 2025

Advocacy Group Asks DOE To Fix Gender Inequities In NIL

  • The Drake Group sent a letter to the Department of Education asking it to help rectify gender inequities in NIL.
  • They suggested the DOE confirm that Title IX applies to certain NIL deals.
David Butler II-USA TODAY Sports

On Jan. 10, a college sports reform organization called the Drake Group sent a letter to the U.S. Department of Education’s Office of Civil Rights asking it to help rectify gender inequities in name, image, and likeness.

In the first 18 months of NIL, women’s sports athletes have made significantly less than their male counterparts, despite major brand interest. For example, a recent Opendorse survey found that of all NIL collectives — groups of donors, alumni, and local businesses that pool resources to offer athletes deals — only 34% are offering deals to women’s sports athletes.

The Drake Group wants the DOE to help reverse this trend.

NIL Collectives Are Slacking on Supporting Women’s Sports

Only 34% of existing collectives offered compensation to women’s sports.
January 10, 2023

“We do not write to suggest that OCR stem this flow of cash to college athletes, but rather to alert OCR that this cash is, with the blessing and/or cooperation of the 1000+ universities in the NCAA, flowing predominantly to men,” the letter said.

To do so, the Drake Group suggested the DOE confirm that Title IX — the law that prohibits sex discrimination at educational institutions — applies to certain NIL deals. 

But so far, it’s been unclear how and when Title IX would apply to the NIL realm. 

  • The statute only applies to educational institutions, so third parties aren’t required to offer equal deals to men’s and women’s sports athletes.
  • But schools should theoretically be required to provide the same amount of resources, like social media assistance and education, to both male and female athletes.
  • The Drake Group believes that athletic departments have enough involvement in certain deals to warrant Title IX scrutiny — even if the deals aren’t funded by athletic departments themselves.
  • For example, it said certain collectives can be classified as institutional resources because athletic department officials can ask donors to contribute to them.

“Most institutions have virtually ignored their Title IX obligations to equally support male and female athletes in publicity, promotion, recruiting, and athletics financial aid,” Drake Group president Andrew Zimbalist said in a statement. 

“That preferential treatment of male athletes continues when athletic directors and coaches openly ask NIL collectives to assist their athletic program recruiting efforts by providing NIL payments to prospective and current athletes and the operation of such recruiting collectives primarily benefits male athletes from a single institution.”

The DOE has not involved itself directly in athlete compensation, though this is the second time in a year that advocates have asked the body to step in.

In March, the National College Players Association asked the DOE to force the NCAA to lift caps on scholarship money, arguing that existing limits contribute to racial discrimination.

But so far, it hasn’t issued any public guidance.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Apr 9, 2025; New York, New York, USA; Katie Taylor (left) and Amanda Serrano (right) pose in front of Jake Paul during a press conference ahead of their boxing match at Madison Square Garden.

Serrano vs. Taylor 3 Set to Be Biggest Women’s Boxing Match in..

“I’m just sick of the whining and complaining from your team.”
Caster Semenya

Caster Semenya’s Legal Win Could Reopen Fight Against Testosterone Limits

The Olympian champion’s appeal against gender eligibility rules continues.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.

NCAA: March Madness Expansion to 76 Teams ‘Still Viable’ for 2026

Negotiations continue with media rights holder CBS and TNT Sports.
July 10, 2025

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.
The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.
July 10, 2025

Athletic Departments Express Renewed Interest in PE in Wake of House Settlement

Schools now have more expenses—and are looking for creative solutions.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard KK Arnold (2)1 dribbles against UCLA Bruins forward Angela Dugalic (32) during the third quarter in a semifinal of the women's 2025 NCAA tournament at Amalie Arena.
July 10, 2025

‘Kind of a Joke’: Frustrations Mount As New NIL Deal Approval Process..

Delays have already led to athletes losing NIL opportunities.
Jul 9, 2025; Frisco, TX, USA; Head coaches Willie Fritz of Houston, Mike Gundy of Oklahoma State, Rich Rodriguez of West Virginia, Lance Leipold of Kansas, Sonny Dykes of TCU, Kyle Whittingham of Utah, Brent Brennan of Arizona and Deion Sanders of Colorado all sit on stage for a Coaches Roundtable during 2025 Big 12 Football Media Days at The Star.
July 9, 2025

Big 12 Commish: Conference Is ‘All In’ on International Expansion

The conference had once planned a large initiative in Mexico.
Sebastian Rivera (R) tf. Danny Coles 6:47 (20-3). Rutgers University Wrestling vs Princeton in Piscataway, NJ on February 18, 2022.
July 9, 2025

The House Settlement Is Being Appealed. It Won’t Stop Revenue-Sharing—for Now

The settlement’s approval on June 6 triggered an appeals process.
July 9, 2025

Big Ten, Big 12 Commissioners Remain Far Apart on CFP’s Future

A decision on expansion must be made by December.