• Loading stock data...
Tuesday, July 15, 2025

DraftKings Leverages Custom Games to Drive Revenue and Acquisition

DraftKings - Sports - Business

Most company marketing KPIs today include some mixture of awareness and leads in the form of emails.

In fact, according to eMarketer, 80 percent of retail professionals indicate that email marketing is their greatest driver of customer retention.

DraftKings has been able to solve both goals for partners including the likes of Netflix’s Ozark and Marvel’s Venom, finding ways to drive awareness and engagement through custom branded games.

“DraftKings offers partners three things that set us apart from competitors: our customer base, an exclusive environment, and measurable results,” said Ezra Kucharz, Chief Business Officer at DraftKings
. “We offer brands their own personalized environment, whether this lives on our main page or we build out a separate hub just for them.”

One of the biggest draws for brands when it comes to working with DraftKings is the ability to have a complete share of voice inside the custom games that the company has the ability to create. Instead of a one-size-fits-all approach, the company is able to deliver custom solutions around their clients’ goals.

The exclusivity has allowed the company to collaborate with leading brands that include Jägermeister, Netflix, Buffalo Wild Wings and many more.

“Earlier this year, we partnered with Jägermeister for the 2018 World Cup, and we designed a new game, developed a content hub that hosted original content and provided up-to-date information on every athlete for our customers,” added Kucharz. “Our contests and site were fully customized to achieve Jägermeister’s goals.”

[mc4wp_form id=”8260″]

Not only have these partnerships padded the bottom line, they have also helped with customer acquisition.

A true partnership in all facets of the word, by involving external brands in their contests, DraftKings has used the partnerships to reach across industries and engage customers who might not be familiar with the brand.

“Branded contests and partnerships like these have been available to brands since our launch in 2012 and are a huge component of our business and customer acquisition process,” said Kucharz. “This amalgamation of complementary brands helps us leverage each other’s strengths and in turn gives sports fans a more holistic experience. Partnerships like these enable us to work creatively and provide brands with more opportunity to stand out while simultaneously growing both customer bases.”

Now nearly seven years old, DraftKings has worked with a bevy of partners over that time, all of them being aligned in one way: they are all mutually beneficial.

While an engaged audience is great, DraftKings’ biggest advantage when competing against other content and media providers might be its technology.

READ MORE: SeatGeek Knows It Has to be More Than a Consumer Brand

Not only is DraftKings technology a competitive advantage, it is also the area in which the company can arguably scale the easiest, which is the most exciting part for Kucharz.

“We currently design custom games for brands that do not have the backend tech capabilities, nor the user base. Since we built our tech to scale, we can continuously create partnerships like these and make them bigger and better over time. We’re only in the infancy of what and how we can work with potential partners as we continue to grow and scale our platforms.”

Although DraftKings might be looking for your gaming and fantasy dollars, it also has the results to prove worthy of having your ad dollars.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

DraftKings
exclusive

DraftKings in Talks to Acquire Prediction Market Railbird Exchange

Sportsbooks and prediction markets are becoming increasingly intertwined.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.