• Loading stock data...
Tuesday, September 16, 2025

DraftKings Leverages Custom Games to Drive Revenue and Acquisition

DraftKings - Sports - Business

Most company marketing KPIs today include some mixture of awareness and leads in the form of emails.

In fact, according to eMarketer, 80 percent of retail professionals indicate that email marketing is their greatest driver of customer retention.

DraftKings has been able to solve both goals for partners including the likes of Netflix’s Ozark and Marvel’s Venom, finding ways to drive awareness and engagement through custom branded games.

“DraftKings offers partners three things that set us apart from competitors: our customer base, an exclusive environment, and measurable results,” said Ezra Kucharz, Chief Business Officer at DraftKings
. “We offer brands their own personalized environment, whether this lives on our main page or we build out a separate hub just for them.”

One of the biggest draws for brands when it comes to working with DraftKings is the ability to have a complete share of voice inside the custom games that the company has the ability to create. Instead of a one-size-fits-all approach, the company is able to deliver custom solutions around their clients’ goals.

The exclusivity has allowed the company to collaborate with leading brands that include Jägermeister, Netflix, Buffalo Wild Wings and many more.

“Earlier this year, we partnered with Jägermeister for the 2018 World Cup, and we designed a new game, developed a content hub that hosted original content and provided up-to-date information on every athlete for our customers,” added Kucharz. “Our contests and site were fully customized to achieve Jägermeister’s goals.”

[mc4wp_form id=”8260″]

Not only have these partnerships padded the bottom line, they have also helped with customer acquisition.

A true partnership in all facets of the word, by involving external brands in their contests, DraftKings has used the partnerships to reach across industries and engage customers who might not be familiar with the brand.

“Branded contests and partnerships like these have been available to brands since our launch in 2012 and are a huge component of our business and customer acquisition process,” said Kucharz. “This amalgamation of complementary brands helps us leverage each other’s strengths and in turn gives sports fans a more holistic experience. Partnerships like these enable us to work creatively and provide brands with more opportunity to stand out while simultaneously growing both customer bases.”

Now nearly seven years old, DraftKings has worked with a bevy of partners over that time, all of them being aligned in one way: they are all mutually beneficial.

While an engaged audience is great, DraftKings’ biggest advantage when competing against other content and media providers might be its technology.

READ MORE: SeatGeek Knows It Has to be More Than a Consumer Brand

Not only is DraftKings technology a competitive advantage, it is also the area in which the company can arguably scale the easiest, which is the most exciting part for Kucharz.

“We currently design custom games for brands that do not have the backend tech capabilities, nor the user base. Since we built our tech to scale, we can continuously create partnerships like these and make them bigger and better over time. We’re only in the infancy of what and how we can work with potential partners as we continue to grow and scale our platforms.”

Although DraftKings might be looking for your gaming and fantasy dollars, it also has the results to prove worthy of having your ad dollars.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.

Massachusetts Sues Kalshi To Block Sports Prediction Markets

A lawsuit claims the company’s offerings are indistinguishable from traditional sports bets.

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.

Featured Today

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.