As retail sportsbooks become more commonplace at sports venues, DraftKings is expanding its brick-and-mortar reach beyond stadiums and arenas.
On Friday, the company opened a physical sportsbook at TPC Scottsdale, making it the first to open at a PGA Tour tournament location. Arizona Cardinals legend Larry Fitzgerald was on hand to place the location’s ceremonial first bet.
TPC Scottsdale is home to the WM Phoenix Open — known as one of the most popular and rowdy events on Tour. The new restaurant, bar, and sportsbook will surely only bolster that reputation, but the location will be open year-round.
The 13,000-square-foot building features a dining room and a central indoor-outdoor bar, with outdoor space including fire pits, outdoor games, and five bookable cabanas. The interior will have 32 betting kiosks, 3,400 square feet of video walls, and six ticket windows.
A separate wagering lounge — guests must be 21 or older to enter — will contain ample seating and VIP areas.
The new sportsbook is the latest in a growing trend of brick-and-mortar betting shops in or around sports venues.
DraftKings opened a sportsbook at Chicago’s Wrigley Field in June. BetMGM started the trend with its sportsbook adjacent to Washington D.C.’s Nationals Park, while Caesars also got in on the action in Arizona at Chase Field.