• Loading stock data...
Tuesday, April 8, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

DraftKings Launching Video Streaming Service

  • Service to offer video versions of sports podcasts, says Bloomberg.
  • Sports TV talent has been migrating to sports betting giants.
DraftKings
Mark J. Rebilas-USA TODAY Sports

On-air ESPN talent facing layoffs this summer might have a new job option.

DraftKings is planning to launch a free video streaming service, complete with sports podcasts, according to Bloomberg.

The shows are expected to be video versions of podcasts that DraftKings already supports financially. They could debut in the next few weeks.

“Over the years, DraftKings has expanded our media footprint by securing top talent and trusted personalities across sports media, and we’ve begun the initial rollout of DK Network,” DraftKings told Bloomberg in a statement.

The move is another example of sports betting operators morphing into media companies.

In recent years, on-air talent has been migrating from traditional linear media networks to gambling giants. Sports betting giants like DraftKings and FanDuel are also forming strategic partnerships to reach sports consumers.

  • DraftKings has a partnership with Meadowlark Media, the sports content startup by former ESPN president John Skipper and ESPN personality Dan Le Batard.
  • Kay Adams, the longtime anchor of NFL Network’s “Good Morning Football,” has launched a new show for FanDuel TV called “Up & Adams.”
  • Former ESPNers Kenny Mayne and Trey Wingo have joined Caesars Sportsbook.
  • Ex-ESPN Radio personality Mike Golic Jr. now hosts a podcast for DraftKings.

ESPN, meanwhile, launched a series of layoffs this week to comply with parent The Walt Disney Co.’s dictate to slash 7,000 jobs and $5.5 billion in costs worldwide.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sportsbooks Reflect MLB’s Divide: Dodgers Heavy Favorites, White Sox No Shot

The defending champion Dodgers are favored at historic levels to repeat.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Featured Today

The pin flag on the second green flaps in the wind during the second round of the Masters Tournament at Augusta National Golf Club.

Inside The Masters: Traditions, Restrictions, and Gnomes

How the most exclusive major employs its own strict rules and operations.
Mar 16, 2023; Sacramento, CA, USA; Missouri Tigers guard Kobe Brown (24) reacts after scoring a basket agianst the Utah State Aggies during the second half at Golden 1 Center.
exclusive
April 6, 2025

‘It’s On Principle’: NBA Players On Filing for House Settlement Checks

The checks are relatively small. That’s not the point, players say.
Mar 29, 2025; Newark, NJ, USA; Duke Blue Devils forward Cooper Flagg (2) before playing against the Alabama Crimson Tide in the East Regional final of the 2025 NCAA tournament at Prudential Center.
April 5, 2025

As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth

How the Blue Devils went old-school in the transfer portal era.
Mar 1, 2025; Gainesville, Florida, USA; Florida Gators guard Walter Clayton Jr. (1) and center Olivier Rioux (32) and guard Alijah Martin (15) and forward Thomas Haugh (10) huddle after the game against the Texas A&M Aggies at Exactech Arena at the Stephen C. O'Connell Center
April 4, 2025

How Florida Built a Final Four Roster With ‘Under-Recruited’ Players

“We’ve never gotten a single player because we’re the highest bidder.”

Auriemma and Staley: Women’s Hoops Should Have Its Own TV Deal

The current TV deal is tied with 39 other NCAA championships.
hard-knocks-2020
April 3, 2025

NFL Expands ‘Hard Knocks’ Pool of Teams: Who’s Eligible for 2025?

The NFL is relaxing rules surrounding its reality TV show.
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard Paige Bueckers (5) and forward Sarah Strong (21) react on the bench during the fourth quarter in a semifinal of the women's 2025 NCAA tournament against the UCLA Bruins at Amalie Arena.
April 5, 2025

Women’s Final Four Delivers Nearly 4M Viewers, Still 64% Drop

Both of this year’s games were blowouts, which didn’t help returns.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
NWSL
April 2, 2025

NWSL Could Make Tens of Millions Selling New TV Games

Almost 200 games are up for grabs over the next two years.
Feb 2, 2025; Pebble Beach, California, USA; Rory McIlroy (right) is interviewed by CBS broadcaster Jim Nantz (left) on the 18th hole during the final round of the AT&T Pebble Beach Pro-Am golf tournament at Pebble Beach Golf Links.
April 2, 2025

Final Four Snags Jim Nantz’s Masters Plan Even After Retirement

Nantz’s final NCAA tournament on the call for CBS was in 2023.
April 1, 2025

March Madness Ratings Dip After Record Start: Will Final Four Deliver?

Viewership had been at a record pace through the opening rounds.
April 1, 2025

Yankees RSN, Comcast Reach Deal After FCC Pressure

The deal keeps the regional sports network on an expanded basic tier.