Deals

DraftKings Launches NFT Platform with Tom Brady’s Autograph

DraftKings is launching its own NFT platform in partnership with Autograph, an NFT company founded by Tom Brady.
The company’s are also pairing with Lionsgate, which has popular entertainment properties.

Jul 21, 2021 | 04:13 pm

DraftKings/Design: Alex Brooks

DraftKings is already a major player in one rapidly growing industry, and now it’s entering another: NFTs.

The sports betting platform announced the new vertical Wednesday with a boost of star power. It will partner with Autograph, an NFT company co-founded by NFL legend Tom Brady.

DraftKings will become Autograph’s exclusive NFT distributor.
Autograph announced exclusive NFT deals with Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk on Wednesday. Hawk will join Autograph’s advisory board.
Autograph is also partnering with Lionsgate and will produce NFTs related to its entertainment properties, such as “John Wick” and “Hunger Games.”

The vertical will exist in parallel with DraftKings’ sports betting and fantasy offerings, and users will be able to buy and sell NFTs with funds in their existing accounts.

The marketplace could help DraftKings increase its revenue per unique user, which was $61 per month in Q1.

DraftKings went public via a SPAC merger in April of last year. Its stock shot up 6% with the Autograph news, closing at $48.88 on the day.

Editor’s Note: DraftKings is an FOS partner.

What to Read

exclusive

by Ryan Glasspiegel

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN Monday.

Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.

by Ben Horney

DraftKings, FanDuel Interested in Sports Prediction Markets

Sports betting giants are eyeing sports “prediction” markets.

May 4, 2025; Iowa City, IA, USA; Indiana Fever guard Caitlin Clark (22) looks on with head coach Stephanie White during the third quarter against the Brazil National Team at Carver-Haweye Arena.

by Colin Salao

If Caitlin Clark, Fever Realize Title Dreams, WNBA Will Win Big

Caitlin Clark addressed the media on Thursday.

by Eric Fisher

FanDuel Misses Projections As Betting Favorites Dominate

FanDuel is hit by customer-friendly betting outcomes during March Madness.

Featured Today

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

by David Rumsey

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.

Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.

May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.

Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.

May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.

May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.

More in Deals

by Colin Salao

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.

March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.

March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.